Boulevard Celebrates Grand Opening with Launch Ceremony

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JEDDAH, 9 December 2015: Boulevard, Jeddah’s premier luxury shopping destination, celebrated its Grand Opening on 9 December 2015 with a ribbon cutting ceremony by Sheikh Abdullah Binzagr, Chairman of Al Rubaiyat Group, the developers of Boulevard.


The opening event was themed around the great fashion capitals of the world – Paris, London, Rome, Milan and New York – represented by stunning displays where guests took pictures and were photographed against the beautiful scenic backgrounds, while each boutique marked the opening by offering the best of the new season’s collections.


Commenting, Sheikh Abdullah said: “We promised our clients exclusivity, glamour and a unique shopping experience, and this was demonstrated clearly in the Grand Opening of Boulevard which was a brilliant and memorable ceremonial event that brought together a veritable galaxy of lovers of high fashion and luxury goods, in addition to lifestyle media and fashion bloggers who discuss the latest fashion trends and specialize in curated collections of the great designers.”

Sheikh Abdullah went on to say: “The fashion and luxury goods market goes from strength to strength in the Kingdom, where it continues to enjoy steady growth, and we believe that Boulevard puts Jeddah on the same level as the world’s leading shopping cities by bringing the most famous global brands to Saudi Arabia, with the added convenience of everything being available in one prestigious location making Boulevard the ultimate destination for luxury shopping in Jeddah.”


The fashion and luxury brands that have their own independent flagship boutique at Boulevard include iconic fashion designers Balenciaga, Brioni, Dolce and Gabbana, Ermenegildo Zegna, Gina, Giorgio Armani, Gucci, Jimmy Choo, andLoro Piana, while luxury goods are represented by Baccarat, offering the finest French crystal; Christofle for the best French silverware; Dunhill for the highest quality British accessories and fashion for men; and world favorite jeweler Tiffany, as well as a selection of the world’s finest luxury brands such as Prada, S.T Dupont and many others.


With a prominent location on King Abdulaziz Road, Boulevard is the destination of choice for lovers of fashion and luxury goods, where the elite clientele enjoys impeccable service and VIP preference in a unique shopping environment.

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