Pearson Middle East offers e Learning Solutions to Educational Institutions in the Region in the Wake of COVID-19


The solutions aim to eliminate any delay in learning disruptions caused by the closure of schools and universities due to Coronavirus.

1 April 2020, KSA – Pearson Middle East, the world’s leading learning company has introduced a range of e-learning tools to support the education ecosystem and help academic institutions counter the disruptions caused by the COVID-19 pandemic. With the government’s directive to close schools and universities forcing classroom training to come at a grinding halt, parents, educators and students are now looking at innovative online tools, which can help them keep up with their studies.

For the above reason, Pearson Middle East is offering free access to its online learning platforms such as bilArabi and ActiveLearn for the K-12 segment and two-week free access to MyLab and Mastering platforms solution for Higher-Ed educators and learners with an aim to support their prompt transition to e-learning and provide rational, cost-effective means to widen educational opportunities.

Allowing students to learn remotely and at their own pace, Pearson’s bilArabi and ActiveLearn offer a holistic learning experience for students with a combination of advanced technology and world class engaging content. The good thing about ActiveLearn is that the nature of home learning is very much designed for the age of the child: whether it is a Grade 12 student studying independently from their International A level e-book, or a Grade 1 learner playing an interactive maths game on ActiveLearn Primary: the aim here isn’t just to provide access to content at home, but to ensure it captures their attention and cements the learning.

Additionally, since Arabic language learning in schools hasn’t always been best served by the latest pedagogies or technologies, a platform like bilArabil gives learners at home a fun and engaging way to keep their Arabic language learning going, alongside the inevitable focus on the core of English, mathematics and science.

For the Middle East Higher Education segment, Pearson Middle East launched the #InItTogether campaign that keeps adding new content and resources every week in response to the evolving situation to support continuing teaching, learning and assessment away from campus. Launched four weeks ago, it started promptly offering two weeks’ free access to MyLab and Mastering platforms for any professor and his/her students in addition to a series of live webinars to fast track virtual classrooms, share other professors’ best practices in assessment and teaching online and more.

This week, for example, will be dedicated to the HE students on how to manage their life at home, studying and investing in themselves and also to educators inspiring them to continue to manage their classes remotely and keep students engaged. The intention is to share different experiences across the education ecosystem and hopefully help all stakeholders enhance and optimize their approaches and continue to be curious, focusing on what matters: learning.

This is obviously an unprecedented situation for all schools, universities, academic institutions, educators, parents and above all, learners. Therefore, it is essential to embrace e-learning tools & digital platforms that can support and facilitate increased engagement, personalized learning and can also combat the ripple effects of the pandemic on students’ learning and progress.

To know more about Active Learn and other online digital content by Pearson, please visit: and for accessing free webinars for educators about best practices in distance learning, please visit:

To get prompt access to Higher Ed digital course-ware, please register at this link: elearning_support_form


Pearson Hosts BilArabi Education Workshops to Inspire a Love of Arabic in The Classroom

Sourced Photos

A series of bilArabi education seminars welcome educators from across KSA to drive a consistent approach to teach the Arabic language.

Pearson Middle East has recently concluded a series of educational workshops in Dammam, Riyadh and Jeddah, focusing on innovative ways to inspire a love of the Arabic language in the classroom. With more than 150 educators who were part of the events including school owners, principals and heads of the department, the focus was on adopting bilArabi, the recently launched student-centered Arabic language programme, in both international and private schools across the Kingdom of Saudi Arabia. bilarabi-workshop-in-ksa-2-copy

bilArabi sets a new quality benchmark for Arabic with a standards-based approach and champions interactive methods to accelerate language proficiency. It is the first inquiry-based programme developed for both native and non-native speakers to address the current gap for rigorous, modern and forward-thinking Arabic courses in schools. Developed for students aged 5-14 (Level 1-9), it helps them learn and reconnect with the Arabic language in a fun and engaging way, through relatable stories, contexts and characters.

The course also enables learners to demonstrate their Arabic language proficiency level and rate of progress through ongoing formative assessment delivered through the bilArabi digital platform. bilarabi-workshop-in-ksa3-copy

Dr Hanada Taha-Thomure, lead author of the bilArabi commented, “The rigour of the programme is matched by its progressively cutting-edge approach to learning Arabic, through standards, literature and inquiry-based learning.  Fun characters and engaging stories that students can relate too are the main focus of the program. The bilArabi programme fosters a sense of cultural identity and knowledge of Arabic history by the use of past and current case studies and literature in the course content.”

Emma Whale at Pearson Middle East commented, “The Kingdom is witnessing significant transformations in its academic sector, as it presses ahead to realise the Vision 2030 aim of creating a knowledge society and economy. At the core of this process is establishing high-performing education systems, including a consistent approach to learning the Arabic language, which draws on international best practices and close collaboration. bilarabi-workshop-in-ksa-copy

bilArabi sets a new quality benchmark for the Arabic language with a standards-based approach. A number of schools in KSA and the UAE have recently piloted the programme and contributed to its development. By collaborating with educators to create a ‘whole school’ responsive pedagogy, our professional development solution meets specific child needs and ensures a consistent approach to learning Arabic. It also actively develops students’ 21st-century skills to prepare them for higher education, employment and future success, alongside comprehensive Arabic language acquisition and proficiency.”

Following on from the successful pilot phase, bilArabi is now available for levels 1-3 in the KSA and UAE. Higher levels will be available from September 2020 in the KSA, UAE and Kuwait.

Dhahran Ahliyyah School in the KSA that piloted the bilArabi program commented “bilArabi is wonderful and useful, we were able to increase our children’s vocabulary, sentence structure and storytelling, allowing them to write with confidence.”

Furthermore, Hani Naguib, Head of Arabic at Orbit International School: “A huge thanks and appreciation to Dr Hanada in her efforts to develop a modern, engaging and effective approach for teaching Arabic in schools”.

Saudi Arabia’s vision 2030 is now the driving force behind a number of education reforms. The Kingdom emphasises the centrality of education and bilArabi gives great importance to education improvement and keeps pace with the transformations that Saudi Arabia is experiencing in all areas of development.

To learn more about bilArabi, visit