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American Eagle Makes an “Uproar” With Unrivaled New Jeans Collections Featuring Curvy & Airflex Fits

American Eagle Makes an “Uproar” With Unrivaled New Jeans Collections Featuring Curvy & Airflex Fits

Brand Listens to What its Customers Want, Introducing New Styles.


American Eagle will debut its most innovative assortment of jeans to date, with the launch of the Curvy and AirFlex fits within its jean’s assortment.

“American Eagle is the authority in jeans innovation, quality, fit and value, and we are excited to launch even more fit offering. AE is unleashing the power of inclusivity, and we’re throwing a party this back-to school-season for everybody,” commented Chad Kessler, American Eagle Global Brand President.american-eagle-bts-4-copy

Campaign:

The campaign, which stays true to the brands #AExME platform, celebrating freedom, inclusion, empowerment and difference, is set in a gymnasium and shot by the New York based photographer, Mayan Toledano. It highlights the fit and flexibility of the new Curvy and AirFlex collections with a group of real dancers throwing the ultimate party.

The campaign video, shot by the French cinematographer Mathieu Plainfossé, features a cast of Gen Z creatives expressing themselves through dance, to a live performance by Lil Wayne, rapping his hit single ‘Uproar’.american-eagle-bts-3-copy

Innovation in Jeans


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