Winter at Tantora is scheduled to welcome a series of luxury retail pop-ups from within the aesthetic, mesmerizing, and luxurious landscapes. 

The pop-ups will feature brands including Samer Halimeh, Assouline, The Terrace by L’Opera, Michael Cinco, Azza Fahmy, and Vianney Halter giving you the perfect shopping scene. The Chief Destination Management and Marketing Officer at Royal Commission for AlUla, Phillip Jones has expressed his delights as he brings in prestigious and luxurious brand names into AlUla’s Ashar Valley with a breathtaking experience. He also mentioned: “When combined with the likes of Habitas Resort AlUla, Banyan Tree AlUla, and the iconic mirrored entertainment venue Maraya – luxury brands with a permanent residence and a special place in the heart of AlUla – each pop-up’s offering empowers the feeling of Ashar Valley being a luxury precinct.”

Let’s talk brands! Of course you have heard of Samer Halimeh. If not, he has stamped a staple name for himself as his brand became the world’s leading diamond brands. Assouline books are visually defined with rich stories and compelling narratives. Their coffee table books are worth being read. Grab your very own copy from Assouline books and enjoy it with a hot drink at The Terrace by L’Opera. Step into the oasis-themed café that is said to bring its bohemian feel and vibe from London’s South Kensington all the way to Al Ashar Valley Fashion pop-ups.

To experience the true meaning of speciality, head to Michael Cinco. Based in Dubai, this brand is famed for the elegant and glamorous couture gowns that it produces. Not only is this brand glamorous in its gowns, but also with the women who wear them from Beyonce to Rihanna to Lady Gaga to Kylie Minogue to Britney Spears and Jennifer Lopez, who is known to be a frequent wearer. The iconic jewelry brand, Azza Fahmy presents each of its pieces by being handmade with love which also gives a rich and intricate look of ancient heritage and culture. Vianney Halter is a designer who we have watched win awards for the brand’s remarkable watches since 1984. 

Not only is Winter at Tantora offering a line of luxury brands, but also is featuring intimate concerts with world-renowned musicians, a series of multiple events portraying the heritage, of course food, and more! This festival is one for the books as it gives the best of AlUla. 

The Ashar Valley Fashion pop-ups will be highlighting AlUla all the way until the 23rd of March. For more information, make sure to follow AlUla moments and  Experience AlUla.