In a significant move announced at the Saudi Tourism Forum in Riyadh, Riyadh Air, Saudi Arabia’s upcoming national full-service carrier, and Almosafer, the leading travel company under the Seera Group, revealed a strategic partnership to foster the growth of a globally competitive tourism sector in the Kingdom. Almosafer has officially become the first travel partner of Riyadh Air in Saudi Arabia.
The collaboration between the digital airline and the global travel agency aims to explore and implement technological solutions that enhance business efficiency. As Riyadh Air gears up for its debut in 2025, Almosafer will integrate Riyadh Air’s flight offerings into its B2B and B2C platforms, providing comprehensive connectivity options for both domestic and international customers. This integration also extends to tailored packages, ensuring a more accessible and seamless travel experience within and beyond the Kingdom. Almosafer customers will benefit from exclusive deals and packages on Riyadh Air’s extensive network, promising a hassle-free travel experience.
As part of Saudi Arabia’s National Transport and Logistics Strategy, Riyadh Air has ambitious plans to connect travelers to over 100 destinations by 2030. This marks an important moment in the Kingdom’s aviation history and aligns with the tourism goals of Saudi Vision 2030. The vision aims to attract over 100 million visitors to the Kingdom and boost the tourism sector’s contribution to the GDP by more than 10% by the end of the decade.
Muzzammil Ahussain, CEO of Almosafer, expressed enthusiasm about the partnership, stating, “Almosafer is excited to partner with Riyadh Air to scale up innovations and best-in-class services for domestic and international travelers. Riyadh Air, as a digitally native airline, aligns with our digital-first approach, and together, we aim to elevate Riyadh and Saudi Arabia on the global tourism map.”
Vincent Coste, COO of Riyadh Air, emphasized the joint efforts to provide a rewarding booking experience, saying, “Our collaboration with the leading travel partner in the Middle East will maximize customer satisfaction through a choice offering of convenient and seamless digital-first travel solutions. Riyadh Air aims to showcase the Kingdom’s rich cultural heritage and stunning natural attractions to tourists worldwide, shaping the future of flying.”
This partnership signifies a strategic alliance between two key players in the travel industry, ready to contribute significantly to the growth and success of Saudi Arabia’s tourism sector.