Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

A Guide to Using Social Media for Your Business

A Guide to Using Social Media for Your Business

By Lama Alem

Thinking of expanding your horizons, social media might be the answer.  

EXPLORE:

Familiarize yourself with the various social media platforms. Understanding their function and uses is the first step to finding the most suitable platform.

TIP: You do not need an account on every social media platform.

CHOOSE:

Keep in mind WHY you want to use social media; to promote, to get feedback, etc., and pick the platform that best serves your objectives.

TIP: Some platforms require more time and effort than others.

PLAN:

Schedule when and what you post. Organization creates a bigger picture of the brand and helps you stay consistent.

TIP: Stay on top of your game.

REVISE:

Before sharing posts, check your spelling and grammar. For visual posts: Remember quality over quantity. Lastly, ask yourself: Does it serve its purpose and fit with your brand image?

TIP: Trial and error is key; that’s how you learn what works and what doesn’t.

POST:

Giving followers an inside look, behind-the-scenes footage and special promotions makes them feel special. Choose the optimum posting time depending on your audience.

TIP: People love images, so use them! Infographics and short videos depict your ideas in minimal time.

INTERACT:

Social media allows direct interaction with customers; ask for feedback without overpromoting yourself; focus on conversation and visibility, not sales. Take the constructive criticism, and ignore the “hate.”

TIP: Facebook and Twitter offer customer-centered polls.

ANALYZE:

Many social media platforms offer statistics and profile activity analysis. This comes in handy with your marketing strategy development. Discover your popular posts, peak response times, average customer age, etc.

TIP: Use these statistics to evaluate your own performance too.

Why Social Media?
A Rundown on the Main Platforms

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