Introducing the campaign and its founder.

Launching an awareness campaign titled 12 Months to a Healthier You, Mai Kholief, founder of MFIT, looks to introduce efficient and effective methods to fitness and healthy living. Inspired by the tradition of new year resolutions, the campaign aims to change an undesired health habit or daily practice.

Unlike, new year resolutions, which often suffer a low success rate due to their generic composition, 12 Months to a Healthier You breaks down those goals into specified smart goals. Placed according to a timed manner, the goals become reasonably attainable and well-focused.

The whole purpose of the campaign is to grapple with very simple and approachable goals throughout the year (one monthly), ultimately resulting in a higher success rate. We spoke to Mai Kholief to gain a deeper background and understanding to her fitness experience.

Qualifications
I’m a certified personal trainer through NASM: one of the world renowned personal training programs, Calisthenics level 1, CrossFit level 1, and a TRX certification. I’m also looking into finishing a somatic certification for gaining a well-being discipline along with other training programs.

Name exercises suitable for everyone?
I’m a big fan of high intensity workouts. You can do them whenever and wherever. Whatever it is, there is something for everyone in high intensity workouts including cardio, strength and conditioning, and building power. High intensity workouts develop amazing strength, rapidly decrease fat percentage, and due to their timed element, they naturally push you harder.

How would you describe your philosophy about being fit and healthy?
Make it a lifestyle. You can’t be on a diet forever, so you have to make healthy living a lifestyle. Being active doesn’t necessarily mean strict fitness, there is something for everyone. It’s important to understand that just like your job is part of your daily routine, so is being active.

Instagram: mfit_maikholief