It had to be addressed. Local burger-men talk about the trend.

WHO: MAZIN, OWNER
WHERE: MAZIN’S BURGERS

What do you think of the burger trend in Sharqiya?

It’s a bit too much. What’s more is that they are all focused on fast food; there aren’t enough gourmet burgers. Each new chain is trying to copy Shake Shack, but there’s no quality and no personality.

Do you think the people of Sharqiya will get bored of burgers?

Yes because there’s no consistency. While it’s difficult to get consistency in meat, it’s the most important thing.

Would you advise anyone interested in opening a restaurant to go for a burger joint?

Just promise me it’s a gourmet burger restaurant with fresh local ingredients straight from a local farm.

What makes your burger different?

The quality and size. Our meat comes straight from Australia. We use simple spices and the best quality of cheese. Our patties average 130 grams – almost three times bigger than most restaurants.

Essential burger ingredient?

The beef. It’s all about the beef.

Most popular patty from Mazin’s?

The Juicy Lucy

Instagram: mazins_burgers

WHO: MAJID
WHERE: BURGERS AND FRIES

What do you think of the burger trend in Sharqiya?

It’s too much, but the demand is high. People think it’s so easy and open restaurants for the profit without the right research.

Do you think the people of Sharqiya will get bored of burgers?

No. Burgers are great for any meal of the day.

Would you advise anyone interested in opening a restaurant to go for a burger joint?

Don’t think about the profit alone; think about everything from the tiny details to the bigger aspects. Don’t just Google “how to make a burger”.

What makes your burger different?

We use 100 percent fresh ingredients, from the bun to the patty, in an open kitchen where customers can see the beef being grinded and the buns being baked.

Most popular burger from Burgers and Fries?

The Smoky Burger. Each ingredient is measured just right – no ingredient overpowers the other.

Instagram: burgers_and_fries_ksa

WHO: KHALID AL MODHAYAN
WHERE: I WISH GRILL AND CAFÉ

What do you think of the burger trend in Sharqiya?

There is a big appetite for burgers shops in Sharqiya, so I expect this momentum will continue to grow.

Do you think the people of Sharqiya will get bored of burgers?

Absolutely not. Everybody loves burgers and the strong competition popping up has created an environment of creativity, innovation and diversity in the burger scene.

Would you advise anyone interested in opening a restaurant to go for a burger joint?

I would say don’t do anything you’re not passionate about. Also, consider the market well and know how to count your break-even point; there are a lot of hidden costs.

How should I prepare to fight the stiff competition already out there?

Work on your marketing and earn the loyalty of your customers by serving consistently high-quality food and service.

What makes your burger different?

We choose the best ingredients in the market and have our own special way of preparing the burgers that keeps them consistent each and every time.

Instagram: i_wish_cafe

WHO: ABDULLAH
WHERE: GRILL SHACK

What do you think of the burger trend in Sharqiya?

In the last five years, the burger trend in Sharqiya has shifted from fast-food style towards a gourmet-style which offers customers more options in term of cooking and combination of ingredients.

Do you think the people of Sharqiya will get bored of burgers?

Not at all. Burgers have been and always will be one of the most popular food choices.

Would you advice anyone interested in opening a restaurant to go for a burger joint?

As long as they offer something different and have what it takes to run a restaurant.

What makes your burger different?

What makes us stand out is our recipe, quality, consistency, freshness and choice of ingredients. We spent a couple of months just developing the recipe, testing different types of beef with buns, sauces and vegetables until we reached the perfect combination.

Essential burger ingredient?

It’s hard to choose just one, but we feel it’s essential to have the right combination with just the right ratios.

Instagram: grillshacksa