The purpose-driven, straight-talking business advisory company enhances its Middle East footprint by offering support to companies looking to grow their business in the Kingdom.

TOUGHLOVE Advisors (TLA), the straight-talking advisory firm, has expanded the reach of its business with the launch of TLA in the Kingdom of Saudi Arabia.

Following the successful introduction of the firm in the UAE earlier in 2022, businesses across the Kingdom can now collaborate with a collective of multi-national-trained practitioners who are experts in business strategy, marketing, branding, MarCom, and MarTech to help identify and deliver solutions.

After recognizing a need in the market for an advisory firm that provides expert support in an uncomplicated, direct, and effective way, TLA brings a different approach to consulting by offering practical, customized solutions that help businesses achieve sustained success. Their real-life knowledge and understanding offer an insightful, proven, and uncomplicated method to improving on and delivering against desired business performance for government entities, regional companies, SMEs, family businesses, start-ups, and entities facing organizational and operational challenges.

Mohammed Ismaeel Hameedaldin, KSA Managing Partner, TLA, said: The expansion into Saudi Arabia is a significant and exciting milestone, allowing us to help improve the business performance of previously underserviced entities in the Kingdom.”

By incorporating a unique three-step methodology – immersion, co-creation, and implementation – the team examines all elements of a business, including physical, technical, mental, emotional, and social, and delivers a formula for success with an actionable roadmap all delivered with care and commitment.

TL’s advisory team has a wealth of unrivaled experience from more than 80 leading multi-national companies and their expertise originates in a vast range of business sectors such as telecoms, banking, aviation, and manufacturing and includes major names such as Emirates, Etihad, P&G, Coca-Cola, Unilever, Landmark Group, L’Oréal, Visa, Publicis Communications, bp, Tetra Pak, Red Bull, Citibank, and HSBC.

Khaled M. Ismail, CEO, of TLA, added: “We have a strong growth momentum in the region, and opening TLA in Riyadh as a locally registered entity will build our business and support local and international companies as they play their part towards achieving Saudi Vision 2030”.

Working as a modern-age consultancy firm committed to telling businesses what they need to hear, not what they want to hear, TLA makes business advice accessible to those who have limited capacity, experience, or funds to manage their growth or experiment with best practices and continues to partner with these businesses in Saudi Arabia throughout each stage.

For more information about TLA, please visit

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