Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

Six Malls Under Kinan Refresh the Summer

Six Malls Under Kinan Refresh the Summer

The Kinan Malls rocked cities across the Kingdom with days of fun.

Ahmad Mustafa Mujallid, the Western Region Marketing Manager of Kinan Malls, spoke to us about the mega festival that they organized across the Western region. Here’s what we found out:3

The Vision:

The six malls under Kinan collaborated to provide the community with high-quality festivals to keep them entertained as the summer progressed. The objective behind the festival was to bring a high level of experience to customers and to showcase the unique shopping experience brought by the malls.

The festival activities were at an international standard, which made it a one of a kind experience in the Kingdom.2

The Schedule:

Jeddah – 9 days at Roshan Mall and 5 days at Al Jamea Plaza
Riyadh – 10 days at Rimal Center and 5 days at Azizia Mall
Yanbu – 5 days at Dana Mall
Madinah – 10 days at Aliat Mall44

The Activities:

Various kinds of activities took place during the events:

  1. A stage show and performance in Roshan Mall

  2. Flash mob action in the malls.

  3. Meet and greet.

  4. Competitions with exciting prizes.

  5. Multi-fun corners with food distribution, photo booths with popular characters and giveaways

What makes the event unique is the standard and the strong support the six malls put into the collaboration.11

The Impact:

The mega event provided an exciting outlets for locals in the Kingdom. By keeping the mood up and entertainment in focus, the malls allowed citizens to seek the best activities in their own city rather than travelling long distances to enjoy their summer.8


Platinum Sponsors: Hyper Panda and Sun Top
Silver Sponsors: Chilli’s and Giordana
Media Sponsor: Destination KSA Magazine


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