Nissan Saudi Arabia held an award ceremony for the winners of their sales team training program, the Nissan Hero Program. The globally recognized program aims to educate and train local talents in front line sales and creates jobs for Saudis. The ceremony took place in the presence of the Nissan KSA team and Petromin Nissan team, where the winners of the program were recognized and awarded.

JEDDAH, Saudi Arabia (Nov. 11, 2020)

Nissan Saudi Arabia Managing Director Bader El Houssami gave a heartfelt speech during the ceremony, expressing his pride in the team and his recognition of their efforts and potential. He said: “The team has displayed their strength and dedication to learning and applying their sales knowledge to the highest customer service levels. We are proud of the achievements of our local talents and we are happy to support them through the Nissan Hero Program and give them the platform and tools to continuously learn and thrive in the automotive field.”

Petromin Nissan’s Chief Operation Officer Mark Knapton also said a few words at the ceremony, “Our sales force team is the core of our business, and the Nissan Hero Program enables us to seek out local talents and develop them into the professionals seen here today. Their work ethic and passion for this job are reflected in our success as a company, and we are very proud of their accomplishments.”

The Hero Program aims to continuously develop and support Nissan’s sales consultants across the Kingdom, to provide a world-class customer service experience for Nissan customers. The program supports Saudi talents and builds a career path for them as retail sales consultants, helping them become future leaders in the automotive field. The Hero Program positions Nissan Saudi Arabia as one of the leading automotive schools in the Kingdom that is investing in local talents and creating jobs for Saudis.

Nissan KSA constantly aligns itself with the goals of the Vision 2030 and with the globally recognized Hero Program, is setting a great example of growing local talents that showcase Nissan’s strength not only as a leading automotive company but as a global brand with a local Saudi focus and edge.