ROKA Riyadh Partners with Charmaleena for a Sparkling Saudi National Day Celebration

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Riyadh’s acclaimed Japanese Robatayaki restaurant ‘ROKA’ and the home-grown Saudi jewelry designers ‘Charmaleena’, team up to host a spectacular event this Saudi National Day.


Contemporary Japanese Robatayaki restaurant ROKA and the Kingdom’s inspiring homegrown fine jewelry brand Charmaleena are coming together this September, to commemorate the 92nd Saudi National Day and convey their pride and appreciation of the nation.

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The occasion will mark the first time the renowned restaurant partners with another brand in the Saudi Arabia, hosting a momentous dinner at ROKA Riyadh to celebrate the beauty of togetherness, warmth and inclusivity, all draped in the embrace of national pride.  On the occasion of the Saudi National day, a special collection named “One Tribe” will be showcased exclusively at the restaurant to celebrate this highly held value that is bringing Roka and Charmaleena together.

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Sharing in the Kingdom’s philosophy that ‘There is no place like home’, the two brands have fashioned an evening that exemplifies the emotional bond between Saudi Arabia, its people and the historic role it played.

Located in Midtown Riyadh, ROKA has fast become a meeting place for the city’s foodies and is famed for the sharing vibe it exudes and the unique style of contemporary Japanese Robatayaki cuisine it brings to the heart of the bustling Saudi capital.

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“We are delighted to partner with ‘Charmaleena’ for Saudi National Day. As a contemporary brand, they perfectly reflect the spirit of this forward-thinking country that honours its values. ROKA represents warmth, energy and vibrancy and together with Charmaleena, we look forward to sharing the essence of hospitality as we celebrate our home in the Kingdom” Jean-Luc Fialon, Director of Operations – Middle East.

Known for their flawless attention to detail and the creative adaptations of local elements, Charmaleena beautifully modernizes traditional Saudi symbols creating statement masterpieces.  The fusion of contemporary craftmanship with designs that hold rich heritage convey the identity of Charmaleena and tie up very harmoniously with ROKA.  The modern Japanese experience of ROKA resonates with the Charmaleena brand ethos, where they both value the beauty of merging traditional preciousness with modern trends.

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“Charmaleena was born in a country of deep-rooted heritage and an inspiring mixed culture; we take pride in conveying the soul of Saudi Arabia through fine jewelry.  Coming together with ROKA on Saudi National Day is a wonderful opportunity for us to communicate our shared values of togetherness and appreciation to the nation to which we belong”, Leena Elkhereiji, co-founder and creative director of Charmaleena, states. This season, Charmaleena showcases iconic pieces that are distinctively Saudi Arabian, but with an aesthetically modern touch.

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Originally founded in Jeddah by two Saudi sisters Leena and Hala Elkhereiji, Charmaleena has exemplified luxury and creativity, from its inception until today, and is known for its finely crafted in 18 karat gold and diamonds and superior quality pieces. Intricately designed, the creations are finessed to spark an emotional bond with their clients. The brand is now synonymous with exclusivity, bold design, and a vibrant sparkling personality, with collections that celebrate the joy of love and represent a kaleidoscope of emotions, on the journey through life.

ROKA Riyadh x Charmaleena collaboration signifies the strong commonalities between global and local brands in the Saudi ecosystem, and the rich experiences they put forward to the community.