An Immersive Journey Into Pasha’s Legacy and Future.
Marks a monumental moment for Cartier in the Kingdom of Saudi Arabia, as the brand hosted their first ever exclusive soiree in Riyadh, in celebration of the relaunch of the Pasha de Cartier wristwatch. In an ode to its innovative debut, the special party offered an experiential journey exhibition, and was celebrated in presence of close friends of the Maison and highly discerning clientele.
Set within Riyadh’s Al Faisaliah tower garden, Cartier’s VIP clients, regional celebrities, top regional press, and key opinion leaders came together to celebrate the relaunch of the Pasha de Cartier watch – an iconic creation that made its mark in the 1980’s. Guests were greeted by a grand façade entrance and arch, embodying Pasha’s signature circle and square. All were enchanted by an immersive experience tunnel, leading to a wondrous exhibition highlighting Pasha’s past and present offerings. In an honorable nod, Cartier lit up Riyadh’s very first skyscraper with the brands sparkling and signature red, respectfully idolizing the longstanding relationship with the Kingdom of Saudi Arabia. The timepiece’s aesthetic codes were projected on to the colossal Al Faisaliah tower, shining with Cartier’s logo reflection with shimmering lights creating dazzling formations. In a truly historic moment, attendees were left beaming with pride and admiration.
The highly anticipated relaunch exhibition showcased a special range of patrimony pieces flown in from Geneva to Saudi Arabia, including 1990 models – Pasha de Cartier wristwatch with self-winding movement and rotating bezel in yellow gold, and Pasha de Cartier wristwatch with self-winding movement, minute repeater, perpetual calendar, and moon phases featuring a leather strap. Watch connoisseurs were delighted to view the unique collection featuring decades of rich heritage and exquisite craftsmanship. Adding sparkle to the occasion, also displayed was a stunning array of prestigious high jewelry, a Pasha perfume corner along with an interactive touch and try station.
Cartier’s guests partied the night away with hip tunes by Saudi DJ’s Dish Dash, taking center stage. All were also welcomed to an interactive stage surrounded by the watch’s numerals and reveled in a series of further activations including a live band, cigar lounge, and a photo moment starring a showbolt robotic arm. Introduced as a first in the world of luxury brands, guests had the chance to take Grammy-like stop motion 15-second videos shot by the bot.
Distinguished as the ‘watch of achievers’, Cartier announced their new Pasha tribe members during the exclusive soiree: Saudi fashion designer Arwa Al Banawi, and DJ & Producer duo Dish Dash. In the 1980’s, Pasha’s unique and flamboyant design established its position as the ‘golden boys’ watch, symbolizing power and achievement paired with a hedonist lifestyle. Over the past decade, the watch’s power statement evolved to suit a new generation of ‘achievers’ valuing self-expression and diversity.
- A deeper look into The exhibition’s patrimony showcase
ST-WCL 172 A90
- Montre-bracelet Pasha de Cartier à mouvement automatique et à lunette tournante, 38 mm
Cartier, 1990
Or
Un cabochon de saphir
Bracelet or et cuir
Couronne de remontoir crénelée dont l’étanchéité est assurée par une protection vissée.
Mouvement rond, automatique, quantième, rhodié, 25 rubis, antichoc, échappement à ancre, balancier monométallique, spiral plat
La lunette tournante permet de mesurer le temps passé sous l’eau par un plongeur. Après avoir fait coïncider le triangle correspondant à zéro et l’aiguille des minutes, celle-ci indique le temps de plongée par les chiffres gravés sur la lunette.
Cette déclinaison de la Pasha de Cartier sur bracelet or et cuir a été lancée en 1988.
Diamètre de la boîte 3,83 cm
- Pasha de Cartier wristwatch with self-winding movement and rotating bezel, 38 mm
Cartier, 1990
Gold
One sapphire cabochon
Gold and leather bracelet
Notched winding crown made waterproof by a screw cap.
Round self-winding movement, date, rhodium-plated, 25 jewels, shock-resistant, Swiss lever escapement, monometallic balance, flat balance spring
The rotating bezel enables a diver to assess the time spent under water. The triangle is aligned with the minute hand, which then indicates elapsed diving time on the numerals engraved on the bezel.
This Pasha de Cartier model with a gold and leather bracelet was launched in 1988.
Diameter of case 3.83 cm
ST-WCL 269 A99 
- Montre-bracelet Pasha de Cartier à mouvement automatique, à lunette tournante et à grille de protection amovible, 38 mm
Cartier, 1999
Acier
Un cabochon de spinelle bleu
Couronne de remontoir crénelée dont l’étanchéité est assurée par une protection vissée.
Mouvement rond, automatique, quantième, décor gravé double C entrelacé, rhodié, 27 rubis, antichoc, échappement à ancre, balancier monométallique, spiral plat
La lunette tournante permet de mesurer le temps passé sous l’eau par un plongeur. Après avoir fait coïncider le triangle correspondant à zéro et l’aiguille des minutes, celle-ci indique le temps de plongée par les chiffres gravés sur la lunette.
Cette déclinaison de la Pasha de Cartier a été lancée en 1999.
3,82 cm (diamètre de la boîte)
- Pasha de Cartier wristwatch with self-winding movement, rotating bezel, and removable protective grille, 38 mm
Cartier, 1999
Steel
One blue spinel cabochon
Notched winding crown made waterproof by a screw cap.
Round self-winding movement, date, engraved with entwined double C, rhodium-plated, 27 jewels, shock-resistant, Swiss lever escapement, monometallic balance, flat balance spring
The rotating bezel enables a diver to assess the time spent under water. The triangle is aligned with the minute hand, which then indicates elapsed diving time on the numerals engraved on the bezel.
This Pasha de Cartier model was launched in 1999.
3.82 cm (diameter of case)
ST-WCL 250 A90
- Montre-bracelet Pasha de Cartier à mouvement automatique, répétition à minutes, calendrier perpétuel et phases de lune, N°57, 38 mm
Cartier, 1990
Or jaune, or rose
Deux cabochons de saphir
Bracelet cuir
Couronne de remontoir crénelée dont l’étanchéité est assurée par une protection vissée.
Mouvement rond, automatique, répétition à minutes, calendrier perpétuel, phases de lune, gravure à la main, doré, 41 rubis, antichoc, échappement à ancre, balancier monométallique, spiral plat
Correcteurs sur la carrure : de mois à deux heures, de quantième à quatre heures, de jour à huit heures et de phases de lune à dix heures. Le point rouge du cadran des mois indique l’année bissextile.
Cette déclinaison à complications de la Pasha de Cartier, lancée en 1987, est une série numérotée.
3,80 (diamètre) x 1,13 cm
- Pasha de Cartier wristwatch with self-winding movement, minute repeater, perpetual calendar, and moon phases, N°57, 38 mm
Cartier, 1990
Yellow gold, pink gold
Two sapphire cabochons
Leather strap
Notched winding crown made waterproof by a screw cap.
Round self-winding movement, minute repeater, perpetual calendar, moon phases, hand engraved, gilded, 41 jewels, shock-resistant, Swiss lever escapement, monometallic balance, flat balance spring
Correctors along the edge: month at 2 o’clock, date at 4 o’clock, day at 8 o’clock, and moon phases at 10 o’clock. The red dot on the month subdial indicates leap years.
This Pasha de Cartier model with complications was launched in 1987 as a numbered series.
3.80 (diameter) x 1.13 cm
PROTO-WWC 01 A99
- Montre-bracelet Pasha de Cartier jour et nuit à mouvement automatique et heures sautantes, N°20/25, 38 mm
Cartier, 1999
Or rose
Un cabochon de saphir
Bracelet cuir
Couronne de remontoir crénelée dont l’étanchéité est assurée par une protection vissée.
Mouvement calibre 115 MC Cartier rond, automatique, heures sautantes, jour et nuit, décor gravé double C entrelacé, rhodié, 6 ajustements, 29 rubis, antichoc, échappement à ancre, balancier monométallique, spiral plat
Cette déclinaison de la Pasha de Cartier lancée en 1999 est une série limitée numérotée.
3,80 cm (diamètre de la boîte)
- Day and night Pasha de Cartier wristwatch with self-winding movement and jumping hours, N°20/25, 38 mm
Cartier, 1999
Pink gold
One sapphire cabochon
Leather strap
Notched winding crown made waterproof by a screw cap.
Round Cartier caliber 115 MC self-winding movement, jumping hours, day and night, engraved with entwined double C, rhodium-plated, 6 adjustments, 29 jewels, shock-resistant, Swiss lever escapement, monometallic balance, flat balance spring
This Pasha de Cartier model was launched in 1999 as a numbered limited series.
3.80 cm (diameter of case)
