The Jeddah Historic District Program (JHD), backed by the Saudi Ministry of Culture, and Cruise Saudi, a Public Investment Fund company, have agreed on a Memorandum of Understanding (MoU) that supports the goals of Saudi Vision 2030.
This partnership is aimed at welcoming more international cruise tourists who love discovering the genuine charm of the historic district. Both the Jeddah Historic District Program and Cruise Saudi prioritize preserving the area’s unique culture and landmarks while boosting the local economy. They work together to inspire local businesses and investments, using private sector innovations to improve visitor experiences. This active engagement seeks to create jobs, support small businesses, and promote sustainable economic growth for the community’s benefit.
Abdulaziz bin Ibrahim Al-Issa, Director General of Jeddah Historic District Program, stated, “The tourism sector is experiencing growth and prosperity, which contributes to enhancing the Kingdom’s presence on the global tourism map in line with Saudi Vision 2030. Our strategic partnership with Cruise Saudi is not only to drive economic growth but also to actively engage in the regeneration of the district. We are committed to protecting both the tangible and intangible heritage that earned the district its UNESCO status, recognizing its profound cultural impact. This partnership is pivotal in the strategic regeneration and sustainability of the district. With this alliance, we are dedicated to presenting Cruise Saudi tourists with an experience that inspires the visitors with the district’s enriched heritage.”
“Jeddah’s Historic District is one of our most popular Shorex destinations, and we continue to witness just how much international passengers enjoy exploring its unique historic sites through the tours and experiences we offer. This MoU represents our shared vision and marks an exciting new chapter, paving the way for collaborative efforts to draw even more visitors to this enchanting destination while protecting its heritage and authenticity,” stated Lars Clasen, CEO, Cruise Saudi.
