In the heart of the vibrant Saudi dining scene, a wave of homegrown restaurateurs is making a mark by blending innovation and tradition to create unique food concepts. These local entrepreneurs are setting themselves apart in a competitive market while taking advantage of the growing appreciation for diverse cuisines among the Saudi population.
These culinary pioneers share their insights into inspirations, strategies, and advice for those looking to enter the restaurant industry.
Hashim AlAttas
Kuuru: Nikkei Cuisine Meets Saudi Palates
Hashim AlAttas, the visionary behind Kuuru, shares his journey of crafting a distinctive culinary concept. Kuuru, a Nikkei restaurant offers a unique dining experience inspired by a trip to Latin America. Hashim emphasizes the importance of adapting the concept to suit Saudi palates, aligning with the evolving tastes of the region. Collaborating with MCK Group from Peru ensures an authentic “true Nikkei” experience.
Advice for newcomers:
Start with a clear vision backed by comprehensive research and a solid business plan. Adapt your concept to local preferences and prioritize local sourcing to enhance quality while reducing the carbon footprint.
Instagram: kuuruksa
Khalid Temairik
Wakame: From Sushi Bar to Saudi Sensation
Khalid Temairik, the brains behind Wakame, is deeply passionate about Japanese food and culture. His goal was to bring the best Japanese food experience to the region. After a visit to a small sushi restaurant in Boston, Khalid and his friends embarked on a journey to introduce quality sushi to Saudi. To bring this vision to life, Khalid focused on market research, customer feedback, and assembling a dedicated team.
Advice for newcomers:
Maintain a strong team, embrace local sourcing for quality ingredients, and create a unique experience that aligns with your passion.
Instagram: wakameksa
Moemin M Tahhan
Don Giovanni: An Italian Dining Destination
Moemin Hattab’s journey with Don Giovanni started from his deep-rooted passion for food and cooking. He emphasizes the need to be dedicated and patient in the restaurant industry, as it can be a challenging endeavor.
Advice for newcomers:
Starting a restaurant can be challenging in a competitive F&B market, but passion, dedication, and a commitment to maintaining quality in both food and service are crucial for long-term success, as the statistics show that around 70 percent of self-owned restaurants in Saudi close within the first two years.
Instagram: dongiovanniksa
Khalid Arif
Sofia’s Bistro: Fusion of Mediterranean and Asian Flavors
Khalid Arif’s Sofia’s Kitchen blends Mediterranean and Asian flavors inspired by his travels and experiences. He emphasizes supporting local suppliers and farmers for fresh and high-quality ingredients. Khalid’s key to success is staying true to the brand’s DNA and offering a unique, locally-inspired experience.
Advice for newcomers:
Believe in yourself and your unique vision, stay committed, and bring your passion to life.
Instagram: sofias_bistro
Sama Jaad
Tomillo Bakery
For Sama Jaad, food is a unifying force that brings people closer. She founded Tomillo Bakery with the belief in the ability of food to strengthen relationships. In a competitive market, Sama finds enjoyment in the challenges and emphasizes the importance of patience, commitment, financial strength, innovation, and maintaining quality.
Advice for newcomers:
Sama’s advice centers around patience, commitment, financial strength, and innovation. She encourages newcomers to continuously innovate with what’s new and distinctive while prioritizing quality.
Instagram: tomillobysama
Majed Jokhdar & Faisal Jafar
Tapas: Classy Mediterranean
Faisal Jafar’s Tapas restaurant draws inspiration from the Mediterranean, offering a warm ambiance and an immersive dining experience. By emphasizing authenticity and focusing on specific aspects, Tapas stands out in a competitive market.
Advice for newcomers:
Embrace authenticity, focus on quality ingredients, create a unique atmosphere, offer a diverse menu, and build a strong online presence.
Instagram: tapas.ksa
