This spring is all about natural and effortless beauty that’s relatable and ultra-feminine with a positive and uplifting energy! It’s an invitation for women to create fashion statements by wearing what they love, look beautiful, and feel comfortable at all times.

The Spring Fashion collection by H&M is designed especially to inspire your personal fashion statement. It’s fresh, newly washed, lighthearted and carefree! Mixing and matching the key pieces of the collection will get you looking relaxed, stylish and laid back. The H&M Spring campaign shows models Taylor Hill and Frederikke Sofie in H&M’s latest collection. The spring collection is all about the ultra-feminine tops, blouses and dresses mixed with influenced garments such as chinos and safari jackets in a beautiful watercolor color palette of blush pinks, yellows, whites, beiges and khakis! Pull-off your stylish side with a long skirt and off-the shoulder top, or a fabulous flow dress with ruffles.

Don’t miss out on the season’s favorite fashion best practice – layers; maxi long skirts, flared pants, flowy dresses and many more different looks created to match all your fashion needs for the season.

The pieces in this spring collection come in colors that will keep you confident, cheery and vivacious in shades of green, yellow and purple.

Make H&M your destination for the most stylish fashion this spring by discovering the latest trendswith the Spring Fashion collection that will inspire you to stay natural and effortlessly beautiful!

The collection will be available in stores from March 23, 2017

For more information please contact:

Saad Al Ghabra on saad.alghabra@alshaya.com

+965 22080158