Häagen-Dazs Celebrates Two Years of Operation with Master Franchisee S&A

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Häagen-Dazs celebrates two years of operation with master franchisee S&A with a Red Sea Mall event that includes a chance to win free summer ice cream.


  • From building shops in Jeddah and Riyadh to catering to Saudi life juicers, encouraging them to taste the world’s best ice cream, Häagen-Dazs takes its expertise into hosting a multi-sensorial event in Red Sea Mall in Jeddah to inspire and delight.
  • 600 Häagen-Dazs “Experience Passports,” a one-of-a-kind ice-cream activation will take place, offering 5 lucky winners and their friends, free ice cream for the summer.

Jeddah, Saudi Arabia, June 26: American ice cream brand, Häagen-Dazs, celebrates 2 successful years of shops presence in the Kingdom, via Jeddah-based shops’ master franchisee Sahha and Afyah Ltd. (S&A). A new core menu & summer exclusive flavors are rolled out to create a Fruity, Creamy, Dreamy Häagen-Dazs ice cream experience this summer.

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S&A, the exclusive shops’ master franchisee of Häagen- Dazs since 2019, plans to expand rapidly in existing and new cities in the coming years, ensuring that life juicers in Saudi Arabia will be able to indulge in the extensive lineup of new menus and exciting flavor innovation.

The event that is hosted in Red Sea Mall on the 28th, 29th & 30th of  June, will take life juicers through 5 experiential stations, igniting their senses and providing them with branded gifts. The most exciting part of the event will be the Häagen-Dazs “Experience Passport”, a one-of-a-kind ice cream activation offering all who participate 3 levels of ice cream rewards & 5 lucky winners and their friend’s free ice cream for the summer.

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“We have a limited number of `The Häagen-Dazs Experience Passport’, an innovative activation for loyal and new guests, offering them and their friends, free ice cream for the summer.  At S&A, we are proud to continue partnering with Häagen-Dazs to bring the “Ice Cream of Ice Creams” to our guests; a statement that best describes the passion and craftsmanship poured into every single scoop and pint we serve. ” said Abdulla Kattoa, Marketing Manager of S&A.

With this event, Häagen-Dazs continues to ‘Don’t Hold Back’, excite & delight guests with new flavors, new menus & gifts for life juicers in the Kingdom. ‘Don’t Hold Back’ is the core concept of the brand – an inspiration for people across the world to live life to the fullest, a belief instilled by founders Rueben and Rose Mattus who revolutionized ice cream using the best ingredients in its products.

Instagram: @haagendazsmena @haagendazssaudi

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