Genesis, a leader in luxury automotive design, revealed its revamped GV80 and GV80 Coupe models at an exclusive event in Seoul on April 22, 2024. This unveiling marks a significant leap forward for the brand, showcasing its blend of tradition and innovation and a strong commitment to cutting-edge design, technology, and exceptional customer experience.
The event, held at the esteemed Seoul Wave Art Center, was attended by regional representatives and correspondents, signifying Genesis’ strategic move to connect Korean automotive excellence with the Middle East market. The launch wasn’t just a showcase but an immersive experience, highlighting Korean hospitality (‘Son-nim’) deeply ingrained in Genesis’ values and offerings.
The GV80, Genesis’ flagship SUV, has been a global success story since its debut in January 2020, with over 170,000 units sold in the luxury SUV market. The enhanced GV80 represents the first major update in over three years, featuring a refreshed interior design that promises an elevated driving experience with new convenience features prioritizing comfort and safety.
On the other hand, the all-new GV80 Coupe embodies Genesis’ design ethos of “Athletic Elegance.” Since its concept reveal in April, the GV80 Coupe has captured global attention for its blend of practicality and sportiness. With a dynamic exterior design and a high-tech interior, including a 3.5-liter gasoline turbo 48V electric supercharger (e-S/C) engine, the GV80 Coupe redefines luxury driving with style and performance.
The GV80 and GV80 Coupe models are set to revolutionize the luxury SUV segment, combining innovation, design excellence, and an unparalleled driving experience. Stay tuned for more updates and information on Genesis’ latest offerings.
Omar Al-Zubaidi, CEO of Genesis Motors Middle East and Africa, comments “We are thrilled to announce the launch of our redesigned GV80 and the first coupe SUV, the GV80 Coupe. Coupled with our unwavering dedication to providing exceptional driving experiences, these new releases hold particular significance for our valued customers in the Middle East. The region’s perceptive tastes and appreciation for luxury and performance inspire us to deliver vehicles that not only meet but exceed expectations.”
“We are confident that our latest coupe model and the newly designed GV80 will resonate deeply with drivers in the Middle Eastern region, embodying the essence of sophistication, style, and unparalleled craftsmanship that Genesis is renowned for,” he concludes.
The GV80: Elegant Interior with High-Tech Sensibility in the Beauty of White Space
The GV80 Coupe’s long-awaited debut brings a fresh angle to Genesis, blending practicality and sportiness for all types of driving. The GV80 merges SUV functionality with coupe style and performance, showcasing Genesis’ dedication to creating cars with outstanding performance and emotional appeal.
The exterior design presents a high-performance style, showcasing a mix of elegance and boldness with MLA-powered LED headlights and a double-layered Crest Grille similar to the revamped GV80.
The front design stands out more with a larger air intake, Active Air Flap, and four air vents. These enhancements not only boost engine cooling but also add to the bold and attractive look of the coupe SUV.
From a side view, the curved Parabolic Line and the sloping roofline blend seamlessly, giving the GV80 Coupe a balanced and energetic look. Its sporty appearance is enhanced by unique 20- and 22-inch wheels with distinct spokes, drawing more attention to the vehicle.
The back of the GV80 Coupe has a special design with LED lights and a wide brake light on the tailgate. It also has a sporty rear spoiler in the middle that adds a stylish touch.
The GV80 Coupe is available in a range of 12 exterior color options, including the exclusive Bering Blue.
The GV80 Coupe: Coupe-specific sporty design package and ample space
The inside of the GV80 Coupe has a sporty feel with a design that’s specific to coupes.
The D-cut steering wheel with two colors improves how it handles and keeps the interior looking stylish. Exclusive carbon decorations and special patterns on the seats add to the overall classy design.
Metal accents were put on the brake and accelerator pedals to reduce slipping and enhance high-performance feel.
The GV80 Coupe improved the arrangement of its engine room and chassis, allowing more room inside. It also added reclining rear seats for comfort and a larger trunk with a foldable shelf for extra storage space.
Customers can customize the interior of the GV80 Coupe with six different packages made just for coupes, giving them unique options for the inside of their car.
Improved Customer Safety and Convenience Features
Genesis has equipped the newly released GV80 and GV80 Coupe with advanced technologies to enhance convenience and safety, making the driving experience better from start to finish.
The temperature control can be adjusted independently for maximum comfort in four areas: the driver’s seat, passenger seat, and the second and third rows.
These cars come with various convenient features like Fingerprint Authentication System, UVC disinfection trays, heated armrests, front and rear touch-based handle sensors, and a fragrance system that spreads pleasant scents throughout the interior. Additionally, they include a 14.6-inch rear-seat display for streaming services and a Bang & Olufsen sound system.
Additionally, to prioritize safety, both the GV80 and GV80 Coupe are equipped with 10 airbags, including one in the front center, and strong monoblock brake calipers.
The latest features built for convenience, improve driving for a smooth, comfortable ride. A Digital Center Mirror (DCM) shows the rearview camera’s view. Hands-On Detection (HOD) lets you easily turn off ADAS (Advanced Driver Assistance Systems) by touching the steering wheel.
The improved ADAS system combines various features that help the driver, like Lane Following Assist 2 (LFA 2), Forward Collision-Avoidance Assist 2 (FCA 2), Blind-Spot Collision-Avoidance Assist (BCA), Rear Cross-Traffic Collision-Avoidance Assist (RCCA), Remote Smart Parking Assist 2 (RSPA 2), Smart Cruise Control (SCC), Front/Side/Rear Parking Distance Warning (PDW-F/S/R), and Front/Side/Rear Parking Collision-Avoidance Assist (PCA-F/S/R). This system automatically checks the driving conditions and takes proactive actions to prevent accidents, ensuring that drivers always have a safe and comfortable journey.
Starting from May 2024, you can find the new Genesis GV80 and GV80 Coupe models in your area through local dealers. To learn more about these vehicles and schedule a test drive, visit genesis.com
