The Ministry of Culture has announced the launch of the Taif Rose Festival Forum, a two-day event that started on Tuesday under the theme “Roses from Taif to the World”.

The forum aims to provide a platform for rose growers, farm owners, and administrators to collaborate with leading brands, accelerating the exports of Taif roses to international markets. The event is a significant component of the annual Taif Rose Festival, organized by the Ministry of Culture in cooperation with the Taif Governorate Secretariat.

The forum will bring together renowned Saudi and international speakers to discuss cutting-edge perfumes and fragrance industry topics. Specialized workshops by selected Saudi and international trainers will provide attendees with rich content, making the forum a one-of-a-kind event in the region.

Moreover, the forum will feature an exhibition showcasing prominent international brands, rose farmers, and investors discussing rose production, innovative farming methods, and opportunities for cooperation to benefit the industry.

The inaugural event will be held at the Intercontinental Hotel in Taif Governorate, starting on Tuesday. The forum promises to be a unique opportunity to celebrate the heritage of Taif’s rose industry while exploring innovative ways to promote it on the world stage. Don’t miss this chance to join the conversation and experience the beauty of Taif’s roses firsthand.