When Maha Al Qassab met Abdullah Al Zamil.
With a strong passion for fashion, designer Maha Al Qassab struggled to find any training material or fashion courses in Bahrain. So, to pursue her dream she quit her job and earned a master’s degree in collection design from Florence, Italy. She currently owns a boutique in Bahrain called Maw Collection, specializing mostly in abayas and jalabiyas.
After returning to Bahrain, she wanted to develop a fashion workshop. There were many designers in the area, but there was also a gap in the market. Al Qassab’s goal was to help these designers by creating fashion courses and implementing a European process while utilizing materials that fit within the Arabian culture.
Al Qassab met Al Zamil in Florence, and, to turn her dream into a reality, joined forces with him as a strategic partner.
A former designer from Lanvin and a faculty member at a top fashion university in Paris taught the first fashion course in Khobar and it ended up being a huge success. “The fashion training program was an eye-opening experience for us,” said Al Qassab. “People in Saudi really wanted to learn about fashion!”
The goal of the course is to develop your creative process, create or work on your brand and follow the trends. By the end of the third day, attendees created their own portfolios and designed and made three dresses. After finishing seven fashion training courses, they can get certified as fashion designers who can give courses.
This fashion training program will be done every week for two months periodically and will expand to Riyadh and Jeddah as well.