Dallah Albaraka is a Saudi business conglomerate with global perspective. It has investments worldwide in the developed world as well as across the developing nations.
The primary vision of the founder, Sheikh Saleh Kamel, is to explore the potential growth of local societies by investing in educating, training and qualifying the youth and utilizing resources to implement national projects and turn them into feasible investments. The business of Dallah Albaraka Holding Group varies between banking; industry; real-estate; healthcare; media; trade; operation and maintenance. Throughout 47 years, Dallah Albaraka succeeded in turning rural areas into civilizations and suburbs into world-class resorts. Its commitment to the society is crystalized by establishing a full-fledged CSR department with integrated functions and initiatives. It targets multiple segments of the society, mainly the youth and women to provide them with the necessary skills to volunteer, to encourage scientific creativity and knowledge, to support for women to become entrepreneurs, and to instill the culture of good citizenship and to promote values and ethics.
Following are the cornerstones of Dallah Albaraka CSR:
Fab Lab Arabia features industrial engineering and electronic instruments, including laser cutters; 3D printers; and other electronic equipment which are put at the disposal of trainees and university students who exceeded 2,500 users in 2015.
A prominent initiative was a YouTube episode about values and compassion; starring top YouTube stars in the Kingdom. This episode succeeded in creating positive reactions from various segments of society.
The Saudi National Day is an annual occasion where citizens celebrate and express their loyalty to their homeland. For this occasion, Dallah CSR produces state-of-art videos and TVC’s and broadcast them on leading TV and radio networks.
Dallah CSR utilizes new media in all of its campaigns and initiatives, and is continually reaching more segments and expanding participation of the public audience.