The company was announced as the ‘refreshing partner’ of the Saudi Arabian national football team and sponsor of the Saudi King’s Cup, the Crown Prince Cup and Super Cup.     

As official sponsor of the Saudi National Team, Coca-Cola will hearten the squad as they aim to qualify for all upcoming international and regional tournaments. This includes the 2018 FIFA World Cup in Russia, where the KSA national team hopes to compete for the fifth time. By offering a sense of unity, creating passion amongst the fans, Coca-Cola hopes to inspire the squad during all upcoming tournaments.

Coca-Cola will use different stages & channels to give the KSA football community a voice to be heard.

Coca-Cola has always believed in the power of football in uniting and raising inspirations amongst individuals. Coca-Cola also has global extensive ties with football, established by the sponsoring of tournaments including the World Cup and European Cup, and other National football Teams around the world.