In 1948, Sheikh Ahmed Saeed Basamh initiated a business venture in Saudi Arabia. Beginning as a store employee, he, alongside his brothers and sons, established The groundwork for Basamh Trading Company (BTC).

Unbeknownst to them at the time, this enterprise would evolve into a conglomerate that presently serves as a representation of growth, innovation, and family values.

BTC rapidly became a reliable distributor by securing exclusive distribution agreements with major global corporations such as Nestle, General Mills, and S.C. Johnson. The company’s dedication to quality and innovation was evident through its participation in joint production agreements, leading to the distribution of well-known brands like Pledge and Glade. In 1969, the introduction of the Goody brand marked a milestone, introducing high-quality food products like mayonnaise and peanut butter in the region.

For more than fifty years, Goody has established itselfas a dominant player in various food sectors, solidifying its position  as a widely adopted household brand and securing a spot among the top two preferred brands in Saudi Arabia, as per the Kantar group’s rankings.

Basamh Group has consistently expanded its subsidiary, Specialized Food Services (SFS), transforming it from a catering department into a comprehensive food solutions service provider. SFS now delivers top-notch products to hotels, restaurants, and cafes throughout the country.

In 2018, Basamh Group initiated a strategic consolidation, merging the expertise and resources of its companies to create a unified entity. The primary objective was to enhance service quality and resource efficiency promote Synergy among subsidiaries, and facilitate additional avenues for growth. The overarching goal of Basamh Group is to establish an ecosystem of individuals and companies that champion innovative practices, emphasizing the potential for growth through collaborative unity and progress.

This year signifies the 75th anniversary of the Basamh Group’s notable journey, which extends beyond conventional business operations. The Basamh Group, functioning as more than a distrupter, positions itself as a disrupter, a moment-maker/and an industry pioneer.

Their goal is to foster the creation of new legacies, empowering homegrown achievements that serve as inspiration for future generations of leaders.
At Basamh Group. the company places a strong emphasis on prioritizing its people in all facets of its operations. The commitment lies in creating a conducive work environment that facilitates continuous: growth, with a particular focus on maintaining a healthy work-lite balance. The promotion of a collective culture, highly valued by the team, is central to their distinctive approach. In order to support employee development, Basamh Group provides a range of benefits and continuous learning opportunities.

The primary objective is to foster active engagement, striving to cultivate a positive organizational culture that benefits all individuals involved.
Reflecting on its 75-year journey, its CEO, Khalid Temairik states, “We take great pride in achieving this important milestone. However and more importantly, we perceive it not as an endpoint hut as the commencement of a new chapter. The Group’s dedication to disrupting the future, evolving continuously and sustaining growth has rendered the 75 years a mere stepping stone in our ongoing pursuit to contribute to the overall growth of the Kingdom.”