Amar, a well known Lebanese restaurant known for its authentic cuisine and exceptional dining experience, has launched its much awaited branch in Saudi Arabia. Situated at a custom-built location on Jeddah’s bustling Tahlia Street within Jeddah Walk, Amar brings its blend of contemporary design, elegant ambiance, and delicious menu to the Saudi market.
The restaurant introduces a unique feature, “The Cloud,” an artistic creation by international artist Jacopo Foggini. This installation, with remarkable, colorful lighting adorning the space, adds a magnificent touch to the dining experience.
The opening ceremony was introduced by Mr. Yasser Sharbatly, Vice Chairman of Al Nahla Group and Chairman of Hospitality & Hotels sector, Mr. Hassan Sharbatly, CEO of Al Nahla Hospitality, and Mr. Karl Atallah, CEO and Founder of the Amar chain of restaurants. The event attracted a large audience, including business figures, local dignitaries, social personalities, and media representatives, all enjoying Amar’s high-quality hospitality.
Mr. Yasser Sharbatly highlighted the significance of the food and beverage sector in Saudi Arabia, particularly in line with the ambitious Vision 2030, aimed at improving citizens’ quality of life. In addition, Mr. Hassan Sharbatly expressed excitement about the prospect of Amar redefining luxury dining experiences in Jeddah.
Karl Atallah emphasized their commitment, alongside their partner Al Nahla Hospitality, to offer authentic Lebanese hospitality and contribute to Saudi Arabia’s dining scene.
Amar promises a carefully crafted culinary journey, combining classic Lebanese cuisine with a modern touch. Each dish reflects careful ingredient selection and expert preparation, ensuring a delightful dining experience for guests. The aesthetically pleasing food presentation presents Lebanese traditions, adding to the restaurant’s overall dining ambiance.
The launch of Amar in Saudi Arabia marks the first venture of Al Nahla Hospitality, a part of the well known Al Nahla Group. Al Nahla Hospitality aims to introduce global culinary trends to Saudi Arabia, ensuring only the best dining experiences.
Al Nahla Group plans to expand its presence in the hospitality industry by 2024, introducing prestigious brands like Manko, Noto, Café Laperouse, and Mimosa from the acclaimed Moma Group. This expansion aims to solidify their position as a leader in the hospitality sector.
As a longstanding family-run enterprise, Al Nahla Group aims to be a socially responsible investment company, contributing to Saudi Arabia’s Vision 2030 and diversifying the economy.