Giordano Opens New Mega Flagship Store in Jeddah, Saudi Arabia Global Expansion Continues


Giordano, the international apparel brand known for its timeless and essential fashion, recently inaugurated their largest flagship store in Saudi Arabia.

The 3,600 square feet store opened in the heart of Jeddah’s top tourist shopping destination, Corniche Commercial Center on December 29, 2020. Driven by the commitment to always provide the best shopping experience to customers and in alignment with the country’s Vision 2030.

In a move to reinvent itself, Giordano is showcasing new cutting-edge store designs across the region. The new store has a fresh look, aiming to redefine simplicity while embracing a more classic concept.  the pace is maximized for product displays and customer interaction, including larger, more comfortable fitting rooms.  Products are also presented in different ways for customers’ easy visualization of style. Energy-efficient LED lights enhance the customer experience while minimizing the store’s carbon footprint.ccb_side-1

“Our customers have been the main focus in the design of our new C.I.M. (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance, and we have endeavored to improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at a great value,” said Ahmedullah Abdul Hadi, Chief Operating Officer, Giordano Saudi Arabia.

The key to Giordano’s long-term success has always been in maintaining its commitment to provide a simple, clean, and comfortable design, quality workmanship, and knowledgeable customer service.

Following over 29 years of consistent brand growth, Giordano is aggressively expanding its operations in the Middle East, Africa, and Central Asia. With multiple stores in the pipeline, innovative store designs, and growing customer loyalty, Giordano maintains its powerful presence.

In 2020, 10 new Giordano stores were opened in Saudi Arabia, Mauritius, and Kenya. “We pride ourselves on being an international brand and in recognizing the truly dynamic nature of the region, it is essential that Giordano, as a truly customer-centric brand, be made accessible across all geographies and cultures,” said Ishwar Chugani, Managing Director of Giordano Middle East.


The Evolution of Retail: Real Data and Customer Experience


The rise of eCommerce in recent years has challenged brick-and-mortar retailers to ramp up their in-store experience and offer incentives to shoppers that cannot be acquired online.

Consumers today seek convenience, choice, and unique products. They also understand the trade offs between both ‘online and ‘offline’. Cyber shopping offers convenience and flexibility minus the intimacy of a traditional in-store experience.

The notion of in-store customer experiences isn’t new, but consumer expectations of these experiences are rapidly evolving. It is no longer enough to greet your customers, offer personalized recommendations, and deliver a seamless checkout process. Today’s customers want more.

Investing in data technologies and a high-quality customer relationship management and/or point-of-sale system is key to delivering a more personalized shopping experience. With accurate contact information, such as validated email addresses, you stand a better chance of reaching your customers in a timely fashion with news, promotions, and other valuable up-sell opportunities. Tracking consumers purchase history lets you know what customers are interested in, and the data collected over time allows for a lasting relationship as well as a more personalized service and shopping experience.giordano-com_-sa_

Collecting data about your customers is great, but how do you determine what data is most valuable and how might you apply it to your business?

The key here is that we don’t need big data – we need real data. Avoid being an “ask-hole” —in other words, don’t bother your customers with too many irrelevant questions and ensure that there is a purpose behind all the information that is collected. Your data is only as valuable as the actions you take based on the data.

Ecommerce versus brick-and-mortar is no longer a battle in the retail world. The two are growing at similar rates and it is no longer enough to simply exist and sell via one channel. A hybrid shopping approach, blending in-store purchases with online shopping, however, brings its own wave of challenges.

Retailers need to look for more innovative approaches to training and staff development in order to adapt to the evolving retail landscape. To be a salesperson isn’t enough — retail employees are ambassadors of the brand and integral to the human experience.

To consistently exceed customer expectations, brands must ensure that customer interactions are rooted in empathy, engagement, and emotional intelligence — areas that haven’t been talked about enough.

Retail employers are waking up to the fact that beautiful stores also need to have switched-on, socially conscious, and empathically driven teams. Happy employees will lead to happy customers.

To succeed, today’s retailers also need to embrace the challenge of relationships by leveraging technology to establish and maintain an Omani-channel which will help connect with their customers effectively and serve their customers more efficiently. The goal is to remove friction from the customer’s purchase and fulfillment experience.

Technology is great for driving the back-end of the business. Up front it is all about people connecting with other people.

Today’s retail market is short on “distinct experience”; so, when you create one, you create an instant relationship with your customers.