The Next Chapter in Mobile Innovation: Unfold Your World with Galaxy Z Fold3 5G and Galaxy Z Flip3 5G

Samsung sets a new standard for mobile experiences with powerful premium foldable smartphones.

Samsung Electronics Co., Ltd. today opened the next chapter in foldable innovation with two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Both devices are premium foldable smartphones built with the craftsmanship and flagship innovations Samsung users have come to love and expect. The third generation of these category-defining devices incorporates key improvements that Samsung foldable users have asked for—making them more durable with more optimized foldable experiences than ever before. From iconic design to immersive entertainment, Z Flip3 and Z Fold3 offer users unique new ways to work, watch, and play.

For those who need the ultimate device for productivity and immersive entertainment, Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch Infinity Flex Display, and the first ever S Pen support on a foldable device. For those who want style that comes with function, Z Flip3 is the ideal device with its sleek, compact, and pocketable design, enhanced camera features, and a larger Cover Screen built for quick use on the go.

“With Galaxy Z Fold3 and Z Flip3, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Z Fold3 and Z Flip3. These devices equip consumers with technologies that unlock new ways to maximize and enjoy every moment with an ecosystem built on openness and innovation.”

Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Galaxy Z devices is built with unrivaled craftsmanship. For the first time ever on a foldable smartphone, Z Fold3 and Z Flip3 are equipped with IPX8 water resistance, so users no longer have to worry when caught in the rain. Both devices are also built with our new Armor Aluminum—the strongest aluminum ever used on a Galaxy smartphone—along with the toughest Corning® Gorilla® Glass Victus™ to protect against scratches and accidental drops. In addition, both devices include a new protective film made of stretchable PET and optimized display panel layers resulting in a Main Screen that’s 80% more durable than previous devices.

Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary Hideaway Hinge, first introduced on Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode. And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times . Plus, they’re equipped with the latest powerful 5nm AP and 5G band compatibility for the best experience inside and out.

galaxy_z_fold3_kv5gGalaxy Z Fold3 5G: Ultimate Productivity and Entertainment

Unfold Z Fold3 to immerse yourself in theater-like viewing experiences and stay fully engaged in your favorite content on the uninterrupted 7.6-inch Infinity Flex Display—thanks to our new Under display camera technology. With minimum pixels applied on top of the camera hole, Z Fold3 features an increased viewable area so users get an unbroken canvas for their favorite apps. With the new Eco² display technology applied to the screen, it’s 29% brighter while consuming less energy. Experience even smoother scrolling and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens.

For the first time ever on the Galaxy Z series, Samsung is bringing its beloved Note series technology to Z Fold3—the S Pen functionality. Users can take advantage of fully optimized S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Z Fold3’s massive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, and Z Fold3 users can also power their creativity and productivity with our fan-favorite S Pen. S Pen for Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro. Both feature a specially engineered retractable Pro tip with force limit technology to protect Z Fold3’s Main Screen for peace of mind while using the S Pen. This is Samsung’s best S Pen experience yet, with even lower latency for true-to-life composition—ensuring that notetaking and sending messages is seamless and intuitive.

Productivity seekers will also enjoy Z Fold3’s enhanced Flex mode features, which let you do more at once, such as joining a video call on the device’s top screen while checking meeting notes on the bottom. With Z Fold3’s updated Multi-Active Window, it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now on Z Fold3, users can create a shortcut and reopen apps in the same way later thanks to enhanced App Pair. Plus, they can use Z Fold3’s new Taskbar to quickly switch between apps without returning to the Home screen.

Z Fold3 is built with a sleeker, thinner, and lighter design for even better portability than Galaxy Z Fold2. It comes with a choice of three timeless colors: Phantom Black, Phantom Green, and Phantom Silver.

galaxy_z_fold3_z_flip3_main_kv5gGalaxy Z Flip3 5G: The Ideal Balance of Style, Function, and Nonstop Fun

Z Flip3 empowers users to express themselves with bold color options, a sleek design, and premium features. With the choice of four trendy colors—Cream, Green, Lavender, and Phantom Black—plus new stylish ring grips and strap cases that make it even easier to hold and fold the phone, Z Flip3 is a device for true self-expression. For those in search of even more color options to fit their style, carries exclusive colors, such as Gray, Pink, and White.

The redesigned Cover Screen is now four times larger and makes it easier to view notifications and messages without having to open Z Flip3. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Galaxy Watch4 Classic for a matching look. And with Samsung Pay built directly into the Cover Screen, it’s never been easier to check out on-the-go at the local coffee shop.

Z Flip3 is also crafted to give users the best capability for capturing and sharing memories. Packed with some of our latest camera features, users can take even more stunning selfies hands-free with Flex mode. Or they can keep the device folded and capture a quick photo—and now, even video—right from the Cover Screen using enhanced Quick Shot by double-clicking Z Flip3’s power key. Plus, scrolling and sharing are super smooth, thanks to Z Flip3’s new 120Hz adaptive refresh rate.

Z Flip3 is great for relaxing and watching a YouTube vlog or a TV show hands-free. Thanks to Z Flip3’s new, upgraded Stereo Speakers with Dolby Atmos®, you get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to. And the new Flex Mode Panel feature makes apps look better and easier to use. When the device is partially folded, Flex Mode Panel gives you new ways to interact with Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.

Optimized Foldable Experiences Open Up New Possibilities

With the Galaxy Z series, users will get access to more apps that take full advantage of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. Collaborate effectively with Microsoft Teams app: Enjoy optimized meeting experience adapting based on the Flex mode of your Galaxy Z series and the power of Office and Teams coming together. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choices, Samsung’s new Labs feature offers users the ability to optimize even more apps to the foldable screen when they need it.

Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimization, Samsung supports Remote Test Lab(RTL), giving app developers the ability to directly install and test their applications in real-time, from wherever they are.

lifestyle_galaxyzfold3_5g_phantomblackGalaxy Buds2: Buds for everyone with premium sound and comfortable fit

Joining the Galaxy Z Series are Galaxy Buds2 – designed for a comfortable fit made to be worn all day, and provide premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Galaxy Buds lineup, Galaxy Buds2 join the Galaxy Buds Live and Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Galaxy ecosystem, Galaxy Buds2 make the perfect companion to your Galaxy smartphone, tablet, or smartwatch.

Whether you use your Galaxy Buds2 to listen to music or dial into a conference call, you’ve got all the features you need to immerse in yourself in your own world. The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while Active Noise Cancellation helps block out unwanted noise. If you need to hear your surroundings, simply tune back in with three adjustable ambient sound levels. And now your voice will be clearer on calls, thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.

Galaxy Buds2 are Samsung’s smallest and lightest earbuds yet boasting an iconic curved shape. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in Galaxy Wearable app. Choose from four contemporary colors —graphite, white, olive and lavender—to show off your personal style, and complete the package with third-party accessory cases.

galaxy_z_flip3_kv5gPricing and Availability

Samsung is committed to giving more consumers access to the unique foldable experience. That’s why we’re offering both Galaxy Z devices at the best prices yet. We’re offering Galaxy Z Fold3 at the lower price of SR 6,799, and Galaxy Z Flip3 for SR 3,799. Galaxy Bud2 will retail for SR 569, allowing more consumers to experience an immersive sound, with a comfortable all-day design, seamless connectivity and powerful features. The Galaxy Z Fold3 and Z Flip3 will be available for pre-order beginning August 11, and they will launch on August 27 starting with select markets, including the U.S., Europe, and Korea. Users that pre-order Z Fold3 or Z Flip3 will get a year of Samsung Care+ protection, our premium support service. Users’ phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement.

Additionally, following two successful launches, Thom Browne and Samsung have partnered again, weaving impeccable design with pioneering technology for a collection that represents creativity and innovation in equal measure. Thom Browne’s signature colors border the new matte white finish, paired in perfect symmetry with the streamlined glass body. Shiny silver hinges add to the unique design approach, enhancing reflections of light, while leather accessories, with their finely stitched details, signify that you have entered the world of Thom Browne. The Galaxy Z Fold3 and Z Flip3 Thom Browne Edition will be available for pre-order beginning August 11, 2021 in select markets with limited numbers.

For more information about Galaxy Z Fold3, Z Flip3, and Galaxy Bud2, visit, or To access media assets and in-depth stories, please visit our virtual press room at


Crafted to Conquer: The 2021 Nissan Patrol NISMO Makes its Global Debut

With a bold design, race-proven engineering, and redefined aerodynamics, the high-performance SUV provides an unforgettable driving experience to set you apart from the crowd.

Jeddah, Saudi Arabia (Apr. 3, 2021) – Nissan revealed the 2021 Nissan Patrol NISMO to the world earlier today, marking the latest chapter for the brand’s performance division in the region. The new race-inspired version of the legendary Patrol combines striking exteriors with the refinement of a luxury car and the exhilarating performance of a sports car.

The SUV will be available exclusively to customers in the region and begins a year-long celebration to mark the 70th anniversary of the dawn of the Nissan Patrol in 1951. It also furthers the Nissan NEXT transformation journey in the region, following the recent regional launch of the all-new Nissan X-Terra.nismo-3-copy

The latest manifestation of the bold and sporty Nissan Patrol NISMO underlines Nissan’s long-standing heritage as a motorsport brand and the region’s long-standing love for high-performance vehicles. It has been tailored to meet the needs and expectations of customers looking to stand out from the crowd – those who seek the premium luxury of the iconic Nissan Patrol and simultaneously crave the exhilaration that comes from increased power performance and superb handling.

While its exterior has been refined to allow for optimized aerodynamics and suspension, as well as achieving zero lift force, it also features enhanced handling capabilities and stylish race-inspired ergonomic upgrades, along with the latest Nissan Intelligent Mobility (NIM) features.nismo-1-copy

Bader El Houssami, Nissan Saudi Arabia Managing Director said: “Since the launch of the NISMO brand in the region, we have listened to our customers to understand their evolving needs, and worked with our global teams to deliver a NISMO product that not only addresses customer demand but also takes the iconic Patrol experience to a whole new level. With the 2021 Patrol NISMO, our customers can experience the thrill of handling a race car and turn heads as they glide through the streets.”

This launch further underlines the strong demand for the NISMO brand in the Middle East since its launch in the region in 2016, and Nissan’s commitment to delivering thrilling driving experiences. With high-quality craftsmanship, the 2021 Nissan Patrol NISMO joins the 370Z NISMO and the GT-R NISMO to offer motorsports-inspired aerodynamics and styling, superior handling characteristics, and unmatched agility.2021-nissan-patrol-nismo-1-copy

“The exciting enhancements to the 2021 Patrol NISMO make it the ultimate mark for performance, luxury, and respect and adds to our strong Patrol proposition and overall business strategy to ensure we remain a class apart in the region. We are proud to launch this product exclusively for our customers in the Middle East, especially as we mark the 70th anniversary of the Patrol – and look forward to seeing our customers discover what this eye-catching SUV has to offer,” El Houssami continued.

Sculpted to Perfection

The 2021 Nissan Patrol NISMO reinforces the build of the Patrol V8 LE Platinum City model and is aligned with Nissan’s new design philosophy of being bold, energizing, human, and alive.2021-nissan-patrol-nismo-4-copy

Mitsunori Morita, Chief Designer for NISMO said: “Designing NISMO road cars is both a challenge and a beautiful opportunity to express our passion for design on a superlative level. We designed Nissan Patrol NISMO with a unique customer in mind, one with a true passion for performance. We consider every finest detail to provide the most exciting and authentic experience to fuel the adrenaline and inspire the imagination of the excitement-seekers.”

“Our aim when designing the new Nissan Patrol NISMO was to gives customers a sense of confidence and pride of owning it. It features a sophisticated aerodynamic form and the size and presence of a premium-class SUV – which when combined with its overwhelming power makes it stand out and establishes its higher grade as a symbol of true performance,” he continued.2021-nissan-patrol-nismo-3-copy

The dynamic design plays a pivotal role in highlighting the character of the Patrol NISMO – exuding aggression and sportiness with an imposing presence. It features a new front fascia, with a honeycomb three-dimensional mesh that emphasizes the SUV’s front V-Motion grille, along with new front lamps and horizontal chrome lines embellished with the NISMO emblem. The rear bumper is more symmetrical in design to accentuate the car width, with dark chrome inserts and new tail lamps. It also includes LED rear fog lights inspired by the Nissan Formula 1 car, which emits the same brightness as the car’s brake lights in adverse conditions.

The signature NISMO red line wrap covers the circumference at the model’s base, the contour adding a boost to its definition, while the 22-inch, two-tone 2 tone aluminum wheels sport the NISMO logo to add a distinctive aesthetic. The SUV’s tuned suspension features Bilstein shock absorbers, which provide sportier and improved handling.2021-nissan-patrol-nismo-2-copy

While the exterior of the Patrol NISMO boosts confidence, the interiors exude pure luxury and NISMO’s racing pedigree in equal measure. Spacious front seats help drivers become one with their car, while the premium quality and crafted quilting continue the NISMO’s narrative in bringing performance and luxury to its owners. Alcantara fabric with side leather, the upholstery of choice for racing cars, is one of the latest design modifications to the NISMO to add to the plushness of the interiors.

The black Alcantara steering wheel also takes its inspiration from racing cars, with red carbon fiber inserts to provide a sporty and dynamic feel, while the headrests are also embossed with the signature NISMO logo. The refreshed center console and dashboard add to the signature NISMO interior, allowing drivers to make informed decisions in real-time.

The 2021 Nissan Patrol NISMO also features improvement in cabin quietness as a result of a reduction of the frame vibration, while AC upgrades for the second-row help provide a more comfortable ride.

The 2021 Nissan Patrol NISMO is available in four exterior colors – namely White Pearl, Black Solid, and Grey and Silver metallic colors.2021-nissan-patrol-nismo-5-copy

Passion for Performance

The 2021 Patrol NISMO’s design is driven by function – to provide drivers with motorsports-inspired aerodynamics and styling, enhanced handling capabilities, and unmatched agility. Each vehicle is tuned to flawlessness by Nissan’s legendary Takumi craftsmen team, a team of four master engine builders allowed to hand-build the Nissan GT-R engines at Nissan’s Yokohama engine plant. Their skill in tuning the Patrol’s V8 engine results in a concentrated 428hp and a torque of 560NM.

A key design upgrade to the 2021 Nissan Patrol NISMO is the addition of a side duct to the front bumper to achieve zero lift force – maintaining its breakthrough achievement within the SUV segment. The intensification in aerodynamic force is boosted by the cumulative wheel weight reduction of 4.5 kgs and is reigned in with a new roof spoiler to ensure smooth airflow over the rear. The adoption of a large thermal capacity has resulted in improved braking performance, while body structure enforcement allows for better handling at high speeds.

The 2021 Nissan Patrol NISMO has also been upgraded with the latest Nissan Intelligent Mobility (NIM) technologies to provide drivers with peace of mind while driving. The latest additions include Intelligent Emergency Braking with Pedestrian Detection, Intelligent Forward Collision Warning, Smart Rear-View Mirror, and a High Beam Assist. Technology upgrades to the Patrol NISMO also include Apple CarPlay compatibility, wireless charging capability, and USB ports including USB-A and USB-C.

The 2021 Nissan Patrol NISMO goes on sale across the Middle East from April 2021 at a starting price of SAR 388,000 ($105,000) inclusive of VAT. Prices will vary from market to market.


Nissan Patrol 2020 wins “Best Large SUV” award at the 8th National Auto Awards 2020

The award confirms Patrol’s position as a durable family car combining luxury, dynamism and strong performance.

It demonstrates Nissan’s commitment to launch products that are highly popular among its customers.

Nissan Saudi Arabia announced that Patrol 2020  received the “Best Large SUV” award at the 8th National Auto Awards 2020. The virtual event was hosted on December 28th by PR Arabia, with the participation of prominent car manufacturers and industry stakeholders.

The Nissan Patrol 2020 is equipped with advanced safety and security systems, as part of Nissan Intelligent Mobility which aims to offer a safer, more connected and comfortable driving experience, making it a family car par excellence. Patrol takes the standards of design, comfort and technology to new heights and is known for its durability, reliability and outstanding performance on and off road.

Bader El Houssami, Managing Director of Nissan Saudi Arabia, commented: “It is my pleasure to receive on behalf of Nissan Saudi Arabia this prestigious award which reflects our ongoing efforts to provide the best to our customers and to offer them a variety of models that meet their needs and expectations. These efforts paved the way for Patrol 2020 to win the “Best Large SUV” award this year, and I must thank on this occasion the organizers of the National Auto Awards for their commitment to recognize the pioneers of the auto sector in the region and its best-performing achievers.”2

Mark Knapton, Chief Operating Officer, Petromin Automotive Services said: “Nissan continues to achieve milestones year after year and is reaping the fruits of its outstanding commitment to providing an excellent driving experience to its customers through the range of models, integrated services it provides and customer care , which helped the company earn a large share of the automotive market in the Kingdom and the region. We are pleased that Patrol has been recognized this year in the eighth National Auto Awards, which has established itself as one of the most prestigious awards in the automotive sector and has become a much-anticipated annual event.” 

Joni Paiva, Divisional Vice President, Africa, Middle East, India and Oceania region at Nissan Motor Corporation, said: “The Nissan Patrol 2020 builds on its reputation for being a durable and dynamic vehicle offering both elegance and outstanding performance. It is the symbol of luxury and continues to deliver on its promise to be a hero of all terrains, supplementing its exquisite design and impressive performance with technologies, safety functions and unmatched comfort throughout the driving experience.”

Nissan Patrol received 40% of the votes, the highest compared to its competitors, based on the public vote and the choice of automotive experts. Other competitors in the “Best Large SUV” category included Toyota Land Cruiser, Chevrolet Tahoe and Ford Expedition. More than 180,000 voters participated with Saudi Arabia claiming 95% of the votes.

PR Arabia organizes the annual National Auto Awards event to promote fair competition among the automotive sector players in the Kingdom and the region and to ensure its ongoing development.


World’s First Cartridge-Free Laser Printer Now Available in Saudi Arabia

Continuing to reinvent smart printing, HP Inc. launched the world’s first cartridge-free printer – the HP Neverstop Laser, in Saudi Arabia.

Designed specifically for small and medium business (SMB) owners, the launch of the revolutionary printer saw close to 200 entrepreneurs and business owners gather at Prince Sultan Grand Hall, Al Faisaliah Hotel to discuss market opportunities, challenges on starting up and insights on their success. The event included attendance from executives from the HP leadership team.

The hero product of the event, the Neverstop Laser is a groundbreaking, rapid reload laser printer that enables efficiencies for entrepreneurs who don’t want to waste time on interruptions. With a first of its kind toner supply system that allows users to replace the toner in seconds, HP Neverstop Laser ensures small business owners can stay in their business flow while getting the most value from their printer.%d9%86%d8%a7%d8%b1%d8%a7%d9%8a%d9%86%d8%a7%d9%86-%d9%81%d9%8a%d9%86%d9%83%d8%a7%d8%aa%d8%a7%d8%b1%d8%a7%d9%85%d8%a7%d9%86%d8%8c-%d8%a7%d9%84%d9%85%d8%af%d9%8a%d8%b1-%d8%a7%d9%84%d8%b9%d8%a7%d9%85

Commenting on the launch of the product, Narayanan Venkataraman, Managing Director, Saudi Arabia at HP Inc said: “Market reports estimate employment potential for small and medium sized enterprises in the GCC to touch 22 million, with the sector valued to be worth $920 billion by 2023. This offers a huge opportunity to cater to an audience that demand hassle free products to increase efficiency. In line with this, we developed the Neverstop Laser printer to reduce common interruptions thus giving entrepreneurs and SMBs a chance to focus on running a seamless business operation.”

He added, “Our ambition is to fulfil our customers demand for low cost per page and the number of pages they print. That is why we’re extremely proud to introduce this game-changing technology to the kingdom and play a role in the growth of the SMB sector. With more than half of entrepreneurs and small to medium business owners agreeing that their businesses cannot operate without a printer – we designed this unique product to give the entrepreneurs a competitive edge in the marketplace”dsc_0268-copy

“Besides meeting customer demands, another aspect that is extremely important to us is sustainability. This remains at the core of what we do and is reflected in the Neverstop Laser design which is made with more than 25 percent recycled plastic while the toner reload kit is made of 75 percent recycled plastic,” he added.

Key features of the HP Neverstop Laser printer include:

  • Up to 5,000 pages without interruptions

Print up to 10 times more pages with up to 5,000 pages right out of the box with virtually no interruptions-perfect for high-volume printing

  • Reload mess-free toner in seconds

A revolutionary supply system lets you quickly and easily reload toner levels in 15-seconds without making a mess and is hassle free with the HP Reload kit – allowing entrepreneurs to get back to their businesses quickly

  • Original HP quality and unbelievable savings

Get original HP quality printing for a cost per page competitive with imitation cartridges, with up to 80 percent cost savings on HP original toner

  • Connected and mobile

Easy mobile scanning and printing with best-in-class mobile print app, HP Smart App


The HP Neverstop Laser printer is now available in Saudi Arabia starting from SAR 899.