Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

AlUla Advances as a Premier Equestrian Destination with New Partnerships and International Triumph

AlUla Advances as a Premier Equestrian Destination with New Partnerships and International Triumph

AlUla continues its impressive growth as a world-class destination for the equestrian sector with the recent announcement of strategic agreements between the Royal Commission for AlUla (RCU) and Sistemaeventi, renowned equestrian training specialists based in Riyadh and Italy, respectively.

These significant Memorandums of Collaboration (MoC) coincide with the remarkable achievements of members from the AlUla Endurance Team in the esteemed VIM Italian Endurance Championship 2023. Set against the picturesque backdrop near Castiglione del Lago, this prominent endurance race attracts skilled riders from all corners of Europe and beyond.

The participation of the AlUla Endurance Team in the championship not only demonstrates the sector’s flourishing development in northwestern Arabia and throughout the Kingdom but also showcases their exceptional performance across the challenging 120km tracks.

Through the MoC with Sistemaeventi, RCU aims to facilitate the growth of local equestrians, enabling them to join AlUla’s Endurance Race team and actively contribute to the expanding endurance race community at regional and international levels. Sistemaeventi will offer invaluable support, including high-level advisory, technical assistance, professional guidance, and access to highly trained horses. These resources will help the AlUla team participate in prestigious competitions and events sanctioned by the International Equestrian Federation (EFI), such as the Endurance World Championship. Expert trainers will also play a pivotal role in fostering interest and involvement within the community, elevating their skills while positioning AlUla as a premier destination for horse enthusiasts worldwide.

Zaid Alsuhaibani, Head of Sports Executive Programme at the Royal Commission for AlUla, expressed delight at welcoming Sistemaeventi as a valued international partner. Their collective expertise will contribute significantly to the continuous progress of the equestrian sector in AlUla, tapping into their unparalleled knowledge of the sporting landscape and the resounding success of AlUla’s burgeoning equestrian industry.

The remarkable participation of the AlUla Endurance Team in the VIM Italian Endurance Championship stands as a proud moment for the sector, highlighting its remarkable growth on the global stage. It further solidifies AlUla’s position as a vibrant destination for the international equestrian community, complementing its successful hosting of polo tournaments, thrilling endurance events, and more.

Combining Saudi Arabia’s rich heritage and passion for horsemanship, AlUla offers visitors unique and authentic experiences. As the sector continues to mature, it plays an increasingly vital role in the sustainable development of AlUla, aligning with the goals of cultural preservation, economic advancement, and sporting excellence.

Established by royal decree in July 2017, the Royal Commission for AlUla (RCU) is dedicated to preserving and developing AlUla, a region of unparalleled natural and cultural significance in northwestern Saudi Arabia. RCU’s long-term plan entails responsible and sustainable urban and economic development that safeguards the area’s natural and historical heritage while positioning AlUla as a sought-after location for living, working, and visiting. The commission’s initiatives span a wide range of sectors, including archaeology, tourism, culture, education, and the arts, embodying the Kingdom of Saudi Arabia’s Vision 2030 program’s commitment to economic diversification, local community empowerment, and heritage preservation.


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