ACCIONA, known for sustainable projects worldwide, introduced its “Water Care” campaign in Saudi Arabia on World Water Day 2024. Focused on sustainability, ACCIONA aimed to teach around 350 12-year-old children about conserving water, empowering them to protect this important resource.

In line with ACCIONA’s focus on sustainability, the campaign began in schools across Al Khobar, Medina, Riyadh, and Tabuk on March 20th and 21st, just before World Water Day. The goal was to stress the importance of conserving water resources.

“We believe that educating the younger generation about water conservation is pivotal to securing a sustainable future,” says the ACCIONA Sustainability Committee in KSA. “Through the ‘Take Care of the Water’ campaign, we aim to instill the importance of water conservation in children and empower them to take meaningful action.

The campaign gave kids a water kit with things like a backpack, eco-friendly water drop, booklet, and poster. They learned how to save water through fun activities, and their science teachers joined in, talking about it in class to help them understand better and share their own ideas.

Javier Nieto, ACCIONA’s Water Solutions Director in KSA, emphasized ACCIONA’s dedication to addressing water scarcity and sanitation challenges through operations and innovative projects. ” This year, through the Take Care of the Water campaign, we aim to educate and empower children as conservation champions, extending our message beyond classrooms to homes and communities,” says Nieto.

ACCIONA asked schools, teachers, and communities to help save water and make the world better for the future.

ACCIONA has a significant presence in Saudi Arabia and is committed to improving water management and environmental care as part of the country’s “Vision 2030” strategy. With over 90% of the country being desert and no natural lakes or rivers, Saudi Arabia faces severe water scarcity as per UNESCO. With the population expected to grow by 2.3% to 42 million by 2040, the already limited water resources will face increased pressure.

ACCIONA is at the forefront of Saudi Arabia’s water industry, constructing 6 reverse osmosis desalination plants that create 2.36 million cubic meters of fresh water daily.