Destination KSA - Your Guide to Saudi

Destination KSA - Your Guide to Saudi

New Ministry, New Look

New Ministry, New Look

Saudi Arabia’s reveals merged logo creating new identity for the Kingdom.


The Saudi Ministry of Tourism begins its journey into the new decade by revamping the logo shortly after the launch of the new ministry.

Staying authentic to the Kingdom, the new design reveals an abstract look resembling the outline of Saudi Arabia and the flags colors. Ready to show the world change, their new slogan “Hello World” welcomes visitors from across the globe.

“Signifying a rich diversity in tourism and cultural heritage. The logo’s motion represents the visitor’s travelling across the country’s destinations. Getting a glimpse of the welcoming and hospitality of the people” – The Saudi Ministry of Tourism

After the initiative to grant tourist visas for citizens from up to 49 countries, Saudi welcomed over 400,000 foreigners up to date which has demonstrated a positive change towards the economy.

With tourism on the rise, a new society is unveiled to drive growth and diversify. Hospitality is apparent after revealing a new helpline for tourists – #19988/930.

Rebranding their image, the Ministry of tourism has remained optimistic about their strategies towards achieving their goals.

The new identity aims to aid towards the Vision 2030 by increasing attraction into the country by 100 million visits by tourists, with direction of the ministry in order to fulfill the national strategic goals


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