Get ready to update your wardrobes.

Saudi Designer Nouf Al Rashed is about to make her international runway debut in London on Monday, October 14 with her brand NARMA.

The event will serve as the exclusive unveiling of The Agal Collection prior to its presentation in the Middle East. The inaugural capsule collection is not just a fashion statement; it is a celebration of heritage, innovation, and sustainable design.

Rashed’s brand NARMA beautifully merges the Arabic words for “fire” (Nar) and “water” (Ma), symbolizing the harmony and balance at the core of her brand. The philosophy embodies Nouf’s commitment to drawing inspiration from a rich tapestry of cultural influences and artistic expressions to create something truly exceptional.

Nouf’s design philosophy is rooted in a deep appreciation for materials, embracing the challenge of experimenting with unconventional elements to unlock new creative avenues. The Agal Collection, which marks NARMA’s first womenswear line, features the iconic black cord of the agal, serving as a central theme throughout each piece. The designs prioritize inclusivity and accessibility, moving away from traditional garments and accessories to resonate with a modern audience.

“Women were traditionally excluded from the Agal, so I wanted to bring in the idea of a woman’s crown. I aimed to share this symbol of honor with a female audience, making it more inclusive and accessible to all,” shares Nouf Al Rashed, highlighting the core mission behind the collection.

Sustainability is a core principle for Nouf, who is dedicated to crafting durable, ethically produced garments that are both stylish and environmentally conscious. The Agal Collection exemplifies her passion for fashion, culture, and sustainability, seamlessly intertwining these elements into every creation.

Nouf’s journey into fashion and aspirations are deeply influenced by her parents. Her mother’s stylish presence and philanthropic efforts, along with her father’s ambition and achievements, have shaped her values and inspired her to make a meaningful impact in her own right.

Nouf’s mother, May Aljabr, is a celebrated philanthropist in Saudi Arabia and known for her significant contributions to the Saudi Cancer Foundation. This legacy of resilience and purpose fuels Nouf’s passion for her craft. In addition to her work with NARMA, Nouf’s mother founded the Avant Garde boutique in Alrashid Mall, while her father is Rashed Al Rashed, a partner at Rashed Al Rashed & Sons Group.

To further enrich The Agal Collection, Nouf has collaborated with esteemed Saudi brands, including HAN Makeup brushes, founded by Hessa AlAjaji, and Asteri Beauty, established by entrepreneur Sara Al-Rashed. These partnerships reflect her commitment to showcasing the vibrant culture and talent of Saudi Arabia.

For more information about Nouf’s exciting collections and collaborations, check out narma.com and @narma.design on Instagram.

Mon Oct 14, London, narma.com / @narma.design.