The NBXL, renowned as the world’s first US-Middle East independent professional basketball league, is set to make a significant leap in its global expansion with the launch of its fourth team in Saudi Arabia. This move is part of a strategic partnership with Redstrike Arabia, the newly formed GCC and MENA division of Redstrike Global.
Christian Villar, Founder and Owner of NBXL, underscored the importance of this partnership in aligning with the league’s goals to deepen its presence in the Middle East. Villar highlighted the transformative potential of this collaboration in Saudi Arabia, “This initiative is poised to open up new opportunities, drive innovation, and increase visibility, benefiting both athletes and fans,” Villar stated.
The partnership with Redstrike Arabia is not only a pivotal moment for NBXL but also a significant step towards supporting Saudi Arabia’s Vision 2030. Saad Houtan, Executive Partner of Redstrike Arabia, expressed his excitement about the collaboration’s potential to contribute to the ambitious objectives of Vision 2030. “This partnership is a crucial step towards fostering a business relationship that meets the ambitious goals of Vision 2030 and promotes sustainable growth and innovation in the region,” Houtan remarked.
As NBXL continues to extend its reach, this partnership promises to enhance the professional basketball landscape in the Middle East, particularly in Saudi Arabia, heralding a new era of sports and entertainment in the region.