Mirinda, the iconic soft drink known for its refreshing fruit flavors, has unveiled a new visual identity with its latest campaign. This campaign celebrates creativity and individuality, engaging with Saudi Arabia’s dynamic youth.

The rebranding introduces a refreshed logo with a brighter hue, sharper turns, and cleaner lines, embodying Mirinda’s bold new direction. The playful new look features vibrant colors, twirling spheres, fizzing bubbles, and zesty fruit illustrations tailored to all flavors, perfectly capturing the brand’s lively and energetic spirit.

To celebrate the launch, Mirinda KSA has set up vibrant digital installations in three iconic locations in Saudi Arabia: Riyadh, Jeddah, and Al-Khobar. These installations revealed the latest can designs, bringing Mirinda’s energetic and playful identity to life. The fresh look is expected to resonate well with the audience and make a bold statement across all platforms.

Mirinda offers many flavors, including fan favorites like Citrus, often referred to as “Hmdiyaat.” It is typically paired with beloved local dishes like Mandi and Kabsa. 

Mirinda aims to cater to diverse tastes across the Kingdom. The new look will be visible on all Mirinda cans, merchandise, advertisements, and digital media, reminding everyone of the brand’s commitment to inspiring creativity.

Mirinda’s rebranding isn’t just a cosmetic change; it’s a strategic move to connect deeply with Gen Z consumers. By tapping into their desire for authenticity and self-expression, 

Mirinda’s vibrant transformation is set to make a significant ‘M’pact in Saudi Arabia, inspiring a new wave of creative expression and enjoyment.

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Find Mirinda on Instagram, YouTube, Snapchat, and Facebook using the handle @MirindaArabia