Under the sponsorship of the Jeddah Historical Program and with the participation of 30 selling outlets, Al Balad Bazaar for home based and local brands kicked off on Tuesday at an ideal location near the entrance of Al-Alawi Souq on Al-Zahab Street in the historical area of Jeddah. The bazaar, lasting for a full year, showcases a diverse range of local and heritage products, including handicrafts, clothing, and accessories.

Organized within the framework of the program’s support for youth and home based businesses, the bazaar provides outlets for them to display and sell their products throughout the year, offering all sorts of facilities. This contributes to achieving the program’s goal of preserving local culture and heritage by presenting local products and handicrafts, while also providing opportunities for entrepreneurs to enhance their business skills by expanding into local markets.

Local products from home based businesses have received significant interest from visitors to Jeddah’s historical area, attracting millions throughout the year to enjoy its distinctive historical landmarks and diverse cultural and artistic initiatives. Supported and sponsored by the Jeddah Historical Program, this creates a vibrant commercial activity in the region.

The Jeddah Historical Program was established in 2018 under the umbrella of the Ministry of Culture. It plays an important role in revitalizing the historical area of Jeddah, protecting its tangible and intangible heritage, and promoting awareness through the implementation of various significant projects. These include improving the infrastructure of the area, restoring and rehabilitating its buildings according to UNESCO requirements and global standards. The aim is to enhance the visitor experience, provide a sustainable and stimulating environment for the local community as part of the overall plan to revive Jeddah’s historical district.