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A Round-Table Workshop for Sales Leaders – Riyadh

February 4, 2019 @ 10:00 am - 4:00 pm

A Round-Table Workshop for Sales Leaders – Riyadh

Developing A High-Performance Sales Organization

Riyadh, KSA

A round-table platform of discussions, joint consultations, and interactive sessions; this exclusive workshop is to learn and discuss how to transform your sales organization into a world-class high performing one.




Agenda – Leading Topics to be Covered:

  • Build a Disciplinary System for High Sales Effectiveness
  • Determine The 3 C’s of Successful Sales Enablement Strategy
  • Apply Design Thinking for Sales: from “always be closing” to “always be curious”
  • Question the “Only if” You Can Hire the Best-in-class Sales People
  • Explore Effective Sales Execution with Sales Enablement Tools
  • Know The Secret of a CRM User Adoption

The session will cover condensed materials and new methodologies to brainstorm and apply in Today’s world of sales in all industries. It will lead you to uncover your company’s strategy weaknesses and to drive your sales team revenue growth.

In addition, you will get hold of the HEED Framework for optimized sale efforts and the latest whitepaper study of “2018 IN THE ERA OF SCIENCE INTO SALES, THERE’S NO PLACE FOR INEXPLICABLE INVESTMENTS ”.




Who Shall Attend:

This workshop is designed for all people who are in any Sales Leader role including:

– General Managers

– Country Managers

– Head of Hubs

– Sales Directors/Managers

– Unit Managers

– Other similar roles…





This event is part of the roundtable concept occurring around the region, facilitated by the gurus of sales and partners in one of the leaders in Sales Management in the region – HEED.


1) Mazen E. Farah

Role: Mazen founded HEED in 2011 – A recognized company for Integrating Science into Sales along sales force effectiveness and strategy optimization. He has personally consulted more than 100 companies in different countries across the region.

Expertise: Mazen’s areas of expertise include sales strategy, sales force effectiveness, structure and deployment, sales analytics, along with training & coaching. He has written 60+ published articles, been selected a speaker in many conferences, and been awarded as the best-in-class Sales Management Consultant for driving companies’ revenues growth to high potentials.



2) Wael Farah

Role: Wael combined mechanical engineering with his passion for sales to invest in his profession and reach today to be the principal in applying the analytical mindset in all sales management development projects.

Expertise: Wael’s areas of expertise include sales analytics, data analysis and planning, and efforts optimization. He led most projects in the region to transform their business strategies and shift executive mindsets towards scientific decision making.




Date & Time: 4 February 2019 – 10:00 till 16:00

Venue Location: Aloft Hotel, 2385 Olaya Street, Riyadh, KSA

Fees: 389 USD per attendee including all materials and lunch

(Early Bird 309 USD before 24th of January 2019).


To book your tickets: https://ihjoz.com/events/4108-a-round-table-workshop-for-sales-leaders-riyadh?

For more details, do not hesitate to contact our operations team on operations@heed-mm.com 

Save your seat for a prosperous 2019, 



February 4, 2019
10:00 am - 4:00 pm


HEED with might & main
+9611649555 Ext. 6660


Aloft Riyadh Hotel
Olaya Street (Crossing Makkah Rd)
Riyadh, 00000 Saudi Arabia
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