European Market Leader, Geberit Expands Product Portfolio in The Kingdom of Saudi Arabia

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Global operating Geberit Group the European leader in the field of sanitary products successfully expands its product portfolio in the Kingdom of Saudi Arabia.


The unveiling of its newest products introduced in the Kingdom was held at the prestigious Voco Hotel in Riyadh, in early June 2022. The spectacular event was attended by the Geberit Gulf Regional team members including Tamer Qazi, Managing Director Gulf Representative Office, Remo Hirschi Head of Product Management & Technical Sales Support & Ahmed El Remeily, Product Manager Ceramics along with invited partners and stakeholders from the Saudi market.

Headquartered in Rapperswil-Jona, Switzerland, the Geberit Group has become a global powerhouse for sanitary and bathroom products, specializing in the manufacture and supply of dependable sanitary parts, innovative technology solutions, high-quality bathroom ceramics, and reliable related systems.

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Speaking at the launch, Mr. Qazi, Geberit International Sales said, “We at Geberit are extremely pleased to add a unique line of products here in the Kingdom of Saudi Arabia, giving us an opportunity to showcase our sanitary systems and solutions. Being pioneers in providing unique added value in the realm of sanitary technology and bathroom ceramics, we are excited to be part of the Saudi Arabian consumer’s lifestyle journey,” he added.

Focusing on a core ethos of “Know-How Installed”, Geberit engages with clients: contractors, consultants, engineers, plumbers, architects, and wholesalers among others – from the early stages of a project to combine its two key offerings: excellent products and competent services.

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The Geberit Group has stamped its superiority within the market in terms of its bathroom products, which include comprehensive installation and flushing systems, piping systems, bathroom systems, and building water flow systems. The Group provides a full spectrum of highly-functional front-of-the-wall products, including ceramics, furniture, mirrors, actuator plates, showering solutions, bathtubs, shower toilets, and sanitary modules. On the other hand, the firm also provides a holistic back-of-the-wall range of products that are seamlessly integrated, quick-to-install, durable, and easy to service – including sanitary systems and piping systems – to manage all the water flows in a building. Geberit also offers quintessential products and solutions for public sanitary facilities – including touchless and hidden cisterns and mechanisms, vandal-resistant actuator plates, water-saving flush systems, and urinals, touchless taps, and barrier-free solutions – all of which are robust, durable, low-maintenance, and easy-to-clean products, taking into consideration that they have higher user frequency.

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The new products launched in the Kingdom, include some specifically for the region, detailing the new additions to the existing product ranges both in front and behind the wall and is available this year. On display were the Geberit ONE bathroom series, the new iCon bathroom series, the new Tap type 80 a selection of flush actuators, and a range of HDPE pipe fittings. Attendees were keenly interested in the newly developed SuperTube building drainage system.

Traditionally, the GCC market uses a triple-stack drainage design in construction. With SuperTube, the stacks can be installed without any parallel ventilation pipes and can be placed in narrow ducts with smaller pipe dimensions (110d as opposed to 160d). Furthermore, horizontal installation of pipelines of up to 6 m. can be installed with a zero slope. This makes it possible to fasten ceiling suspensions extremely close to the concrete ceiling at an offset. With Geberit SuperTube, you achieve an optimized system using less space and fewer products, addressing value engineering and improving the drainage system’s function. This technical know-how has been effectively implemented in the United Arab Emirates, with key developers such as Sobha Hartland for their Creek Vistas project in Dubai.

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Geberit ONE bathroom series
Geberit ONE is a pioneering, fully integrated, and comprehensive solution for the entire bathroom. This is made possible by integrating many components behind the wall. Cleverly combined in a single system, Geberit ONE has the chance to demonstrate its many benefits – both obvious and hidden. This means greater cleanliness, more space, and greater flexibility in the bathroom. Functional design for a better quality of life. Geberit ONE offers a wide range of options for designing bathrooms that are aesthetically and functionally convincing.

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Geberit iCon Bathroom series
A newly-developed flush guide made of recycled plastic ensures clean flushing in the new  Geberit iCon Rimfree WCs. No flush rim means no hidden dirt. Geberit iCon Rimfree WCs are completely rimless, meaning they can be cleaned in the blink of an eye. In order for everything to be reliably and hygienically flushed, Geberit has used a flush guide made of ABS regranulate, a recycled plastic, in the new Geberit iCon Rimfree WC.

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Further innovations facilitate the removal of the WC seat and the quick and secure installation of WCs and bidets on walls.  Type EFF3 significantly alleviates the burden on sanitary professionals. The new Geberit iCon Rimfree WCs and bidets are mounted quickly and securely on walls with type EFF3 (Easy Fast Fix) fastening technology. As quickly as the WC seats can be mounted with QuickRelease, they are just as quickly removed again for cleaning.

Geberit SuperTube
The ingenious, flow-optimized Geberit SuperTube technology creates a continuous column of air in the discharge pipe, meaning a parallel ventilation pipe installation is no longer required. The pipelines with smaller dimensions, which cope entirely without ventilation pipes, require significantly smaller pipe ducts. What’s more, the horizontal pipelines can be laid to a length of up to 6 meters without a slope

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Geberit Tap Type 80
Made in the USA, the Geberit Tap Type 80  is a hygienic and reliable tap for public sanitary areas.  A touch-free electronic washbasin tap in a contemporary design that is both robust and vandal-resistant and therefore suitable for the public washroom. The tap is available in both mains or battery versions and with or without a mixer.

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