It girl summer? Brat summer? No, Riyadh Season summer.
The largest winter celebration is the Kingdom is no longer adhering to seasons. The event is dipping its proverbial toes into summer with an exclusive pop up in Al Hada.
A permanent Riyadh Season zone, the first-ever Via Riyadh summer pop up is happening next month.
The exciting announcement was made via Riyadh Season’s official Instagram on Tuesday, July 29.
With over 25 brands participating in the chic event, this is one of those unmissable Riyadh Season events.
So, prepare to shop til you drop (your heavy bags in your living room). Here is everything to know about the sunny and warm event.
Via Riyadh summer pop up 2025
Via Riyadh is one of the most luxurious malls in the Saudi capital. The sprawling, open-air space is home to some of the most beloved brands in the world as well as some of the most iconic restaurants in the global culinary scene. These include the only Scott’s location outside of London.
The mall doubles as a Riyadah Season zone and for the duration of the festival, hosts a wide range of events including the annual fashion-forward fest Ana Arabia.
Via Riyadh summer pop up 2025 location
We know that the name gives the location away, but as mentioned earlier, Via Riyadh is sprawling so if you want to know exactly which entrance to ask your Uber to drop you off to, we recommend V1.
Via Riyadh summer pop up 2025 date
According to the reel posted on Riyadh Season’s Instagram, the event is going to be an exclusive, one-day affair. It will be held on Thursday, August 7.
Via Riyadh summer pop up 2025 tickets
No information about the tickets has been made public. Check back with Destination KSA to learn when it is.
Via Riyadh summer pop up 2025 what to expect
Summer hits different at Via Riyadh. You will be able to pick up exclusive summer pieces, curated beach and swimwear, luxe summer abayas, and trendy accessories and statement jewelry, In addition to exclusive gifts, you will also be tucking into curated tasting experiences at your favorite Via Riyadh restaurants. Over 25 brands are participating and more excitement is scheduled to be released. So, stay tuned!
More Riyadh Season celebrations
Want even more Riyadh Season excitement? American Youtuber and media personality, Mr. Beast has signed with Riyadh Season to produce exclusive content for the 2025 edition. If its sporty action that you are after, boxing legend Saul ‘Canelo’ Alvaraz is set to appear in at least one fight as part of his mega four-fight deal with the Season. Six Kings Slam 2025 has also been announced for the upcoming season. Get ready to laugh until your ribs hurt at the Riyadh Comedy Festival which will bring legends like Chris Tucker, Kevin Hart, Pete Davidson, and more to the Boulevard City stage.
Thu Aug 7. Via Riyadh, Al Hada, @riyadhseason.
