This Saudi National Day, Vaseline Arabia is proud to celebrate the Kingdom’s rich heritage and culture with an exciting partnership, teaming up with the popular Row Café in Jeddah. The brand will host a two-day pop-up experience on Friday, September 19 and Saturday, September 20, from 5pm to midnight, offering a unique blend of skincare, limited-edition treats, and interactive activities for guests.
What to expect at Vaseline Arabia’s celebrations
As part of the celebration, you will get the chance to explore Vaseline’s new Gluta-Hya range, featuring the hero SPF Day Lotion and Night Lotion. The Gluta-Hya Radiance Defense with SPF 50 is a lightweight day lotion that absorbs quickly, provides instant hydration, and is 70x more powerful than Vitamin C, helping to visibly brighten skin in just two weeks. Complementing it, the Gluta-Hya Overnight Radiance Restore lotion is enriched with collagen to deeply nourish the skin, enhancing its natural overnight rejuvenation cycle for a plump and smooth appearance.
You can also enjoy Row Café’s special Saudi National Day menu, which includes delicious options like Karkadeh Iced Tea and French Toast. With every purchase, they’ll have the chance to try their luck at the claw machine to win exciting Vaseline goodies. You can also customize their own Vaseline T-shirts or tote bags at a live heat-press station, choosing from a selection of playful stickers inspired by the Gluta-Hya range and Saudi National Day themes. A fun photo booth will also be available for those looking to capture memories in true Saudi style.
Vaseline Arabia celebration performances
Adding to the buzz, regional influencers such as Mona Sheikh, Gaia Ataya, Gamar Turkistane, and Nouran Abdulmonem will be attending the pop-up, engaging with fans and joining in the celebrations.
This creative collaboration is Vaseline Arabia’s way of honoring Saudi National Day, blending self-care and skincare with national pride and local creativity. More than just a pop-up, it’s a vibrant community space where culture, care, and celebration come together.
Fri sep 19- Mon Sep 20. 5pm-midnight. Row Café in Jeddah, @vaselinearabia / @rowcafe.sa.
