Riyadh’s fashion scene is on fire, and these up and coming Saudi brands are fueling the flames. From edgy streetwear to curated lifestyle hubs, the capital is bursting with labels that mix culture, creativity, and cool in all the right ways. Whether you’re exploring the city or a proud local, here are six up and coming Saudi brands that are redefining Riyadh’s style game.
Up and coming Saudi brands
1886
When it comes to up and coming Saudi brands making waves, 1886 is a name that keeps coming up. Founded by two friends (and named after their dorm room!), this Riyadh-based label blends global streetwear vibes with Saudi soul. Their stores feel like art galleries, from sleek layouts to pop-ups designed like airport terminals. It’s more than a brand, it’s a lifestyle, and a stylish one at that.
Kaf by Kaf
If structured silhouettes and storytelling fashion are your thing, Kaf by Kaf is one of the up and coming Saudi brands to watch. Founded by designer Kawthar Alhoraish, the label fuses sculptural shapes with traditional textures. Each piece feels like walking art, from banana sleeves to straw details, pulling inspiration straight from the Kingdom’s streets and markets. It’s Riyadh runway energy with deep cultural roots.
Not Boring
One of the most talked-about up and coming Saudi brands, Not Boring is anything but what the name suggests. Think bold Arabic slogans, cheeky graphics, and color combos you didn’t know you needed. It’s fashion with a wink, part meme, part movement, born straight out of Riyadh’s youth culture. From bootleg-style tees to food-inspired hoodies, this brand doesn’t just represent the city, it wears it loud and proud.
Personage
Hidden in Diriyah, Personage is one of those up and coming Saudi brands that champions community over commerce. It’s a peaceful haven filled with limited-edition pieces, indie designers, and a café that’s as thoughtfully designed as the clothes on display. With workshops, talks, and a focus on local talent, it’s where creativity isn’t just sold, it’s celebrated.
Qormuz
Tucked inside Souq Al-Zal, Qormuz is more than a boutique, it’s an experience. This up and coming Saudi brand turns shopping into slow living, with dim lights, moody scents, and vintage walls framing cutting-edge fashion. Whether it’s their signature scents, edgy apparel, or curated café corner, every detail invites you to pause and reconnect with your roots, but with a modern twist.
