Trendyol and the Olympics Launch Apparel Collection for the Olympic Winter Games Milano Cortina 2026
Trendyol, one of the world’s leading e-commerce platforms, has announced the launch of its Olympic Apparel Collection, developed under license from the International Olympic Committee (IOC). The new collection celebrates the Olympic Winter Games Milano Cortina 2026, combining modern aesthetics, premium comfort, and timeless design inspired by the Olympic spirit.
This limited-edition range will be available worldwide through Trendyol’s platforms and at the Official Olympic Stores in Milan and Lausanne. Produced by local manufacturers in Türkiye, the collection highlights Trendyol’s mission to connect regional craftsmanship with international audiences.
Trendyol and the Olympics Redefine Everyday Athletic Style
The Trendyol Olympic Collection includes a curated selection of athletic-inspired essentials—zip-up and hooded sweatshirts, joggers, leggings, sports bras, waterproof jackets, and balaclavas. Each piece is designed for both peak performance and everyday wear, allowing users to channel the energy and excellence of the Olympic Games in their daily lives.
Crafted using high-quality materials and functional design elements, the apparel reflects Trendyol’s commitment to innovation, sustainability, and inclusivity across global markets.
Trendyol and the Olympics Strengthen Global Collaboration
Mohamad ElAnsari, Chief Executive Officer at Trendyol Gulf, emphasized the significance of the partnership, saying:
“Our ongoing collaboration with the International Olympic Committee is a cornerstone of Trendyol’s mission to bridge local producers with global markets. We’re proud to see this Olympic Collection reach users worldwide as excitement builds for Milano Cortina 2026.”
Through this collaboration, Trendyol extends its international reach while supporting local Turkish manufacturers, ensuring that each piece of the collection embodies both regional craftsmanship and global design excellence.
Trendyol and the Olympics Expand the IOC Global Licensing Programme
The launch forms part of the IOC’s Global Licensing Programme, which aims to engage fans through official products that celebrate the Olympic brand beyond the Games themselves.
Alongside the apparel line, the IOC’s initiatives include:
- Olympic and Paralympic Games Collections, filled with fan apparel, accessories, and souvenirs for each edition.
- Olympic Heritage Collection, featuring retro design elements and commemorative art from past Games.
Together, these programs deepen fan connection, offering a meaningful way to celebrate Olympic values of unity, excellence, and inspiration through fashion and collectibles.
Trendyol and the Olympics Celebrate the Spirit of Milano Cortina 2026
The Trendyol Olympic Collection embodies the excitement and elegance of the upcoming Winter Games. With sleek silhouettes, insulating fabrics, and refined details, the designs are made for life beyond the stadium whether for travel, training, or casual urban wear.
By merging performance technology with elevated street style, Trendyol celebrates the universal language of sport. Each product has been thoughtfully produced to reflect not only the vitality of the athletes but also the optimism, culture, and unity that define the Olympic vision.
Shop the Trendyol Olympic Collection
Discover the full Trendyol Olympic Apparel Collection exclusively at Trendyol.com and at select official Olympic retail locations. Every piece serves as a wearable symbol of inspiration, designed to remind fans everywhere that the Olympic spirit lives far beyond the podium.
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