The Saudi production house reimagines storytelling

For over a decade, Purple Brain has been a defining force in Saudi Arabia’s production landscape, crafting narratives that blend precision, artistry, and cultural depth. As one of the country’s leading production houses, the company has built a legacy of delivering work that resonates—whether through high-profile collaborations with the Ministry of Culture or projects that capture the spirit of Saudi Arabia’s creative evolution.

Now, in 2025, Purple Brain is entering a new era. No longer just a production company, it is reintroducing itself as a curatorial production house—a distinction that underscores its refined approach to storytelling.

This transformation isn’t merely cosmetic; it reflects a deeper philosophy of production as an art form, where every frame, sound, and sequence is thoughtfully curated rather than simply created.

“We don’t just create—we curate,” says Otbah Rayess, CEO and Co-Founder. “This rebrand reflects our commitment to craftsmanship and excellence. We believe in producing work that stands the test of time, narratives that go beyond the fleeting and become enduring.”

To mark this evolution, Purple Brain unveiled its new identity at Jax, Diriyah—Riyadh’s epicenter of contemporary art and culture. The event, attended by industry leaders, artists, and media professionals, set the tone for the company’s bold new direction.

A performance by Amir Eid, lead singer of Cairokee, underscored the night’s theme: storytelling that carries weight, substance, and meaning.

At its core, the rebrand signals a shift in how Purple Brain approaches its craft. The term “curatorial” is deliberate—it represents a departure from the conventional production model, positioning the company as a steward of meaningful, meticulously honed visual narratives. In an age of rapid content consumption, Purple Brain is choosing a different path: one that values precision, cultural relevance, and lasting impact. Saudi Arabia’s creative industry is evolving at

an unprecedented pace, and Purple Brain is not just keeping up—it’s setting the standard. This rebrand is more than a change in identity; it is a statement of intent. The next chapter isn’t about volume, but vision. Not about speed, but substance.

In a world flooded with imagery, Purple Brain stands firm in its belief: true storytelling is not just seen—it is remembered.

For more information, visit purplebrain.co.