Sunsilk has introduced its all-new Sunsilk Luminous 100 Range, designed to give hair a healthy, glossy finish that lasts. The range includes five products, Shampoo, Conditioner, Hair Mask, Leave-On Cream, and Leave-On Serum, making it a complete routine for those who want extra shine and care.
Infused with Glycol and Vitamin C Complex, the Sunsilk Luminous range is formulated to not only enhance shine but also lock it in, leaving hair visibly healthier and more radiant.
Partnering with Lenskart for a Summer Collaboration
To spotlight the launch, Sunsilk Luminous has partnered with iconic eyewear brand Lenskart for a limited-time collaboration. The partnership brings together haircare and fashion in a vibrant way, with statement pink-tinted eyewear that reflects the bold spirit of the new range.
The idea is simple: when your hair shines brighter, why not pair it with sunglasses that match the look? The collaboration creates a stylish link between the Sunsilk Luminous products and Lenskart’s special eyewear collection.
5x Shine for Long Hours
The Sunsilk Luminous 100 Range is designed to deliver 5x more shine that lasts up to 100 hours. The concept is playful yet practical, hair so luminous that sunglasses almost feel necessary to complement it. This blend of science-backed care with creative styling makes the range stand out among youth-focused haircare options.
Where and When to Experience It
The collaboration between Sunsilk Luminous and Lenskart will run across KSA from August 29 to September 25. Customers who purchase from the exclusive pink eyewear collection at Lenskart stores or online will receive the complete Sunsilk Luminous 100 Range. This gives shoppers a full set of products to experience the new line while enjoying fresh eyewear options.
Exclusive In-Store Experience in Jeddah
To celebrate the launch, Sunsilk Luminous is hosting an interactive pop-up at Lenskart in Jeddah’s Red Sea Mall. The activation opens on August 29 at 6 PM and continues on August 30 from 3 PM. Visitors will have the chance to enjoy the new range in a fun, engaging environment designed around the collaboration.
The in-store experience includes:
- Pink soft-serve treats
- Customized hair styling and braiding stations
- An eyewear chain customization bar
- An interactive photo booth to capture new looks
These activities are designed to create a welcoming space where visitors can explore both haircare and eyewear in one setting.
More Than Just a Product Launch
This collaboration reflects how brands can connect with young audiences by blending beauty, lifestyle, and fashion. The Sunsilk Luminous range offers the tools for achieving glossy, nourished hair, while the Lenskart partnership adds a stylish accessory to match. Together, they provide an experience that is both practical and fun.
A Must-Visit for Style and Haircare Enthusiasts
Whether you’re upgrading your haircare routine with the Sunsilk Luminous products or shopping for new statement eyewear, this collaboration offers something for everyone. It’s a fresh take on how haircare and fashion can work side by side, and a chance for consumers in KSA to experience both in one place.
Exploring Saudi?
If you’re planning a trip to Saudi soon, you’re in luck, the country hosts exciting events all year round. From Jeddah to Riyadh, there’s always something happening, and right now the EWC is wrapping up in Riyadh. You can read more about it here.
