From epic face-offs to groundbreaking new zones, Riyadh Season 2025 proves it’s bigger, bolder, and more innovative than ever before.
Turki Alalshikh Unveils Global Promo Video
H.E. Advisor Turki bin Abdulmohsen Alalshikh, Chairman of the General Entertainment Authority (GEA), has launched a new global promotional video for Riyadh Season 2025 under the title “Try Not To React.”
The campaign video merges entertainment with challenge, spotlighting Riyadh Season’s growing influence as a world-class cultural and entertainment destination.
Speed vs. KSI: The Ultimate “No Reaction” Face-Off

The highlight of the video was an unconventional showdown between two of the world’s most famous content creators: Speed and KSI.
The challenge was deceptively simple, avoid smiling, laughing, or reacting to unexpected scenarios. But the execution was pure entertainment, with surprises that kept audiences hooked.
Filmed across iconic Riyadh Season venues such as Boulevard World and the Joy Awards, the challenge also featured a boxing-inspired setup that injected competitive energy into the mix.
MrBeast Joins Riyadh Season with His Own Zone
The video also revealed one of Riyadh Season 2025’s biggest surprises, a dedicated zone for MrBeast, the global challenge pioneer and record-breaking content creator.
This new zone promises visitors a chance to take on unprecedented, innovative challenges, further cementing Riyadh Season’s reputation as a hub for boundary-pushing experiences.
Speed Claims Victory, but Riyadh Season Wins Bigger

After a heated back-and-forth, Speed emerged as the winner of the “Try Not To React” challenge, defeating KSI in a finale that symbolized the spirit of innovation and diversity at the heart of Riyadh Season.
The launch of this promo sets the stage for an edition that promises to deliver:
- More global star power
- More innovative zones
- More unforgettable experiences
Why Riyadh Season 2025 Matters
With each edition, Riyadh Season raises the bar for global entertainment. From viral challenges to celebrity appearances, 2025 is shaping up to be the boldest season yet, with surprises that will defy audience expectations.