These shoes were not made for walking.
If looking fly is an absolute priority for you, you’ll be please to know that Sneaker Con Riyadh 2026 is happening.
What’s more, tickets for the second Saudi edition of the shoes fest have gone live.
The conference is a part of the on-going Riyadh Season so it really is no surprise that His Excellency Turki Alalshaikh, Chairman of the General Entertainment Authority (GEA) announced the ticket sale.
Spend three consecutive days of the last week of January kickin’ it in style. Here is everything to know about the returning event.
Sneaker Con Riyadh 2026
Sneaker Con—the world’s biggest sneaker exhibition, is making its highly anticipated return to Riyadh this year. Known as the ultimate playground for sneaker and streetwear lovers, it brings together the rarest finds from both global icons and local trailblazers, all in one high-energy space.
With over 40 events held annually across cities like New York, London, Shanghai, and Sydney, Sneaker Con is where the culture connects. Built around buying, selling, and trading the most iconic releases, the festival is also a showcase of exclusive drops and hard-to-find collectibles, making it a must for collectors, creators, and true sneakerheads alike.
Sneaker Con Riyadh 2026 location
The returning event will take over Cool Arena in Boulevard City because these kicks deserve a cool place to be displayed.
Sneaker Con Riyadh 2026 date and times
The three-day event will begin on Monday, January 26 and end on Wednesday, January 28. You’ll be able to congregate with like-minded sneaker heads everyday from 4pm to midnight.
Sneaker Con Riyadh 2026 tickets
Tickets for the conference have gone live on webook.com and the best part is they are completely free. All you have to do is book your free ticket via the app.
What to expect at Sneaker Con Riyadh 2026
When you walk into the Cool Arena wearing your favorite Jordans, you will be walking into the largest showcase of exclusive and rare collectibles, featuring direct meet-ups with influencers and content creators, alongside interactive experiences that reflect the lifestyle and culture of sneaker lovers.
The exhibition is a full-on culture playground, bringing together sneaker marketplaces and rare drops, legit authentication and buy-sell zones, plus live shows, hands-on workshops, and buzzing panel talks. Add a high-energy main stage and nonstop side activities, and you’ve got an experience that captures the pulse of global youth culture from every angle.
Riyadh Season 2025/2026
The winter festival has been in full-swing and bringing some of the most exciting haps in the city. The 2025-2026 Season has featured beloved returning zones like BLVD World with its three new countries. There is also the first-ever Saudi Arabian Darts Masters event that you have to check out. Watch audibles get called in real time at the first-ever Riyadh Season Fanatics Flag Football Classic featuring none other than Mr. Tom Brady himself.
Free. Mon Jan 26-Wed Jan 28. Cool Arena, Boulevard City, webook.com.
