The first-ever Saudi Lifestyle Week has officially wrapped up, and it’s safe to say it made quite the impression. From October 6 to 8, 2025, the Riyadh International Convention & Exhibition Center transformed into a buzzing space for everything fashion, sportswear, and design. With big names, global brands, and meaningful conversations all under one roof, the event gave the region’s creative and business communities a major reason to connect, collaborate, and celebrate.
A Strong Start for a New Chapter
The opening ceremony of Saudi Lifestyle Week set the tone for what was to come. The event was launched in the presence of Prince Saud bin Turki bin Faisal, chairman of the board at Riyadh Exhibitions Company, alongside top representatives from Italian Honegger and leading figures in fashion and design. The goal was clear from the start, to establish a high-caliber business-to-business platform that reflects Saudi Arabia’s growing influence in the global lifestyle scene.
A Global Gathering of Style and Innovation
For its debut, Saudi Lifestyle Week welcomed dedicated pavilions from powerhouse countries including Italy, Spain, Portugal, Germany, the United Kingdom, and Turkey. In total, more than 140 leading local and international brands showcased their latest products and innovations, giving visitors an inside look at global trends and regional creativity. More than just about fashion, the event was also about building connections that could shape the future of the Kingdom’s style and design industries.
Conversations That Matter
While the exhibition featured impressive displays and showcases, its true focus was on dialogue and discovery. Saudi Lifestyle Week hosted a series of workshops and discussion panels with prominent names from the fashion world. Topics included sustainability, national identity, and how local brands are defining what modern Saudi fashion looks like. Sessions such as “National Pride in Saudi Fashion: Past and Present” and “Saudi Brands Rooted in Sustainability” sparked engaging discussions about creativity, culture, and responsibility in the fast-evolving industry.
A Boost for Business and Collaboration
Beyond the glitz and glamour, Saudi Lifestyle Week was a powerhouse for business. Over three days, it served as a meeting ground for investors, designers, and key decision-makers eager to explore opportunities in Saudi Arabia’s booming lifestyle market. Exhibitors praised the event for helping them form meaningful connections with local and regional partners — opening doors to future collaborations and long-term growth.
The Bigger Picture
Saudi Arabia’s fashion and accessories market is on a remarkable trajectory. Valued at over USD 30 billion in 2023, it’s projected to exceed USD 42 billion by 2028, powered by a young, style-conscious population with increasing purchasing power. In this context, Saudi Lifestyle Week arrived at the perfect time, offering international brands a firsthand look at the Kingdom’s growing appetite for creativity, innovation, and luxury.
With a strong debut and positive feedback from both exhibitors and visitors, Saudi Lifestyle Week has set the stage for what could become one of the region’s most anticipated annual events. As Saudi Arabia continues to grow its creative industries, platforms like this will play a key role in connecting global ideas with local talent and shaping a more dynamic, fashion-forward future.
What’s on in Riyadh?
Riyadh is known for hosting some of the coolest events all year, and with Riyadh Season just announced, the city will be kicking things off with the Macy’s Parade. For the official opening of the season, the entire event and the parade is free for everyone, and you can find all the details here.
