Graduates of the Graphic Design and Fashion Diploma excelled at the “Future of Design Mirrors Sustainability” exhibition and competition, organized by the Future Institute for Higher Training in collaboration with the Saudi Fashion Council in Jeddah yesterday, which lasted for two days.
The exhibition showcased the students’ works across three creative tracks, all centered around the concept of sustainability and its various applications in design fields. The students competed in three main categories. The first focused on innovative smart solutions for sustainable packaging, while the second explored dynamic visual design expressing the importance of sustainability in the environment, inspired by King Salman’s Urban Charter. The third track revolved around designing an interactive digital magazine discussing environmental sustainability, aiming to raise reader awareness and facilitate navigation between related websites. The exhibition was creatively executed by artist Ibrahim Romman, who utilized various lighting and display screens to present the works with high professionalism.
Professor Rajaa Moumena, founder and head of the institute, stated that the competition criteria were set by a specialized judging panel in advertising and marketing, with the participation of artists interested in sustainability. She noted that the award sponsors would adopt the winners’ works. “Powder Beauty” offered a three-month paid job opportunity for the first track, attended by the company’s Chief Marketing Officer, Mrs. Mariam Musalli, while winners in the second and third tracks received cash prizes of 3,000 Saudi Riyals each.
The judging panel included Engineer Nawaf Al-Nassar, Professor Maria Baksh, and Professor Fatima Baydoun from Jeddah International College. For her part, Professor Widian Al-Fadhli, head of the Graphic Design Department, expressed her happiness with the quality of the submitted works, confirming that the graduates demonstrated passion and diligence in achieving high-quality outputs. Designer Reem Basalem, head of the Fashion Department, praised the enthusiasm of the participants, noting that this was their first experience, and emphasized that fashion design required careful study to ensure compatibility with the concept of sustainability and public acceptance.
The exhibition received broad support from organizations interested in environmental issues and supporting innovators in design, notably the Saudi Elegance Council, the strategic sponsor for talents. Inspiring and prominent figures in the design field attended the exhibition, including Mrs. Maysan Ashqar, Director of Talent Development Programs at the Ministry of Culture’s Architecture and Design Authority. Several executives from “Grafita” and visual design companies, as well as directors from the Technical and Vocational Training Corporation, also attended, along with entrepreneurs like Mrs. Mariam Musalli, Mrs. Nashwa Taher, Mr. Mohammed Hafiz, and Mr. Omar Al-Saqaf, along with many others interested in environment, design, and art. Attendees praised the level of the displayed works, emphasizing the importance of supporting and encouraging young talents in this field.
It is noteworthy that the exhibition received support from numerous organizations interested in environmental issues and supporting innovators in design, led by the strategic talent sponsor “Saudi Style Council,” and “Grafita” for co-working spaces, which provided the exhibition venue at the “Jameel Square” tower, along with the Saudi platform as the media sponsor, “Multi Vision” as the artistic sponsor, and “Madrinos” restaurant for catering.
