As Saudi Arabia’s hospitality sector undergoes a transformation fueled by Vision 2030, Rotana Hotels, a prominent name in the regional hospitality industry, is strategically positioned to seize the opportunities this expansion presents.

Eddy Tannous, Chief Operating Officer of Rotana Hotels, shared his insights with Destination KSA in an exclusive interview at the Saudi Tourism Forum held earlier this month.

He delved into the factors driving the sector’s growth, the unique contributions of luxury hotels, and the company’s vision for sustainability and innovation.

A Familiar Market with Unprecedented Potential

“Saudi Arabia has been an integral part of hospitality in the region for a long time,” Tannous begins. With a well-established understanding of the Saudi customer’s expectations, Rotana Hotels have been a key player in catering to the region’s hospitality needs.

“When you look at Vision 2030, it took the sector to a whole new level. With a GDP as vast as Saudi Arabia’s raising hospitality’s contribution from 3% to 12% of the GDP is an ambitious commitment. It means significant investments and immense opportunities for companies like us to grow,” he explains.

Rotana Hotels’ regional roots position it as a trusted partner in Saudi Arabia’s transformation. “We consider ourselves as much a part of this destination as anyone else,” Tannous adds. With 11 operational hotels in the Kingdom, nine under construction, and several more agreements in discussion, Rotana is expanding to meet the escalating demand.

Luxury Hotels: More Than Just Opulence

While luxury accommodations play a vital role in Saudi Arabia’s tourism landscape, Tannous emphasizes the evolving preferences of travelers.

“There is a misconception that luxury is better than everything else. Today’s affluent customers are seeking experiences over labels,” he notes. The modern traveler’s choice of hotel depends on the purpose of their visit.

“Sometimes, it’s ultra-luxury for an unparalleled experience. Other times, it’s a business hotel that ensures convenience. It’s all about the ecosystem, with every segment—from lifestyle to budget—playing a role,” he explains.

Rotana Hotels: Adapting to the Evolving Needs of Travelers

With Saudi Arabia aiming to attract millions of tourists, understanding and addressing the nuanced needs of travelers is key. Rotana tailors its offerings by integrating personalization into its service delivery because every traveler seeks something unique. Rotana’s goal is to create memorable stays that align with individual preferences, whether through bespoke services or curated experiences.

Aligning with Vision 2030

Vision 2030’s comprehensive approach to demand and supply has catalyzed growth across the tourism sector. “You can build countless hotels, but if you don’t have the demand to fill them, it’s a failing proposition,” Tannous asserts.

Rotana’s diverse portfolio—spanning six brands from economy to luxury—enables the company to contribute effectively to Saudi Arabia’s ambitious goals. The brand provides the supply crucial to hosting guests and ensuring availability for the millions of visitors Vision 2030 aims to attract. he

Sustainability: A Core Commitment

Sustainability is a non-negotiable pillar of Rotana’s strategy. “It’s not just a trend but an embedded principle,” Tannous remarks.

Rotana’s sustainability efforts are comprehensive, starting with a dedicated corporate director managing sustainability initiatives. “We only procure products from sustainably responsible companies,” Tannous highlights. Programs like “Farm to Table,” which sources local produce to support farmers and reduce carbon footprints, reflect Rotana’s commitment.

Innovative projects, such as converting used cooking oil into fuel, further demonstrate Rotana’s holistic approach. “These initiatives tackle environmental challenges while promoting sustainable business practices,” Tannous explains.

While many hotels focus on eliminating plastic, Rotana aims higher. “Everything we do must incorporate sustainability, ensuring long-term viability and reducing environmental impact,” he concludes.

A Bright Future Ahead

As Saudi Arabia’s hospitality sector ascends, Rotana’s strategic alignment with Vision 2030, coupled with its dedication to sustainability and innovation, positions the brand as a cornerstone of the Kingdom’s tourism evolution.

“Being from the region, we have an emotional investment in Saudi Arabia’s growth,” Tannous reflects. With a clear vision and strong commitment, Rotana is poised to redefine hospitality in the Kingdom, blending tradition with modernity and setting new standards for excellence.

Check out rotana.com to learn more about the brand.