Doritos presents Project Triangle
If the first chapter of Doritos’ Project Triangle introduced the mission, this is where the story really starts to move. The crews are locked in, the chemistry is brewing, and Saudi Arabia’s hip-hop scene is officially in motion. Three Triangle Crews. Three different energies. One shared goal to create something unforgettable.
Over eight intense weeks, Project Triangle is bringing artists, producers, and dancers together and giving them the platform, tools, and spotlight to turn raw talent into cultural moments. What makes it special is not just the competition, but the journeys unfolding inside each crew as they learn, experiment, and push one another to new creative heights.
Triangle Crew 1: Emotion meets instinct
Triangle Crew 1 is driven by feeling and flow. At the center is Zain, a 24-year-old rapper and singer-songwriter whose sound blends rap, R&B, and soul into deeply personal storytelling. His music feels honest, vulnerable, and fearless, setting the emotional tone for the crew.
Backing that voice is Soyama, a producer whose journey brought him from South Africa to Riyadh. His beats carry warmth, atmosphere, and intention, shaped by global roots and a renewed passion sparked by Project Triangle itself. Completing the trio is Bashir, a dancer whose movement is raw, instinctive, and powerful. His style speaks before words do.
Together, this crew feels intuitive and expressive. Their journey so far is about trust, emotion, and letting creativity lead the way.
Triangle Crew 2: Roots, rhythm, and respect
Triangle Crew 2 brings a deep respect for hip-hop culture and its foundations. Leading the voice is Omar T.N.T, a Saudi rapper known for lyrical honesty and real storytelling. His verses carry lived experience and purpose, grounding the crew in authenticity.
On production is Kwzaab, a rapper and producer whose Saudi Boom-Bap sound proudly represents the local scene. His work bridges underground culture with structured artistry, giving the crew a strong sonic identity. On the movement side is Mohammed, a B-Boy and freestyle dancer whose athletic footwork and disciplined style reflect years of dedication.
This crew’s journey is about balance. Experience meets innovation, message meets movement, and tradition meets ambition.
Triangle Crew 3: Global vision, local soul
Triangle Crew 3 is all about scale, ambition, and creative confidence. The voice belongs to The Do, a Riyadh-born artist blending hip-hop, pop, and Gulf influences with ease. His music is bold, emotional, and forward-looking, made for dreamers who think big.
Behind the sound is B-Like, a seasoned producer whose career spans more than 30 countries. His global experience brings texture and depth, while keeping the soul firmly rooted in Saudi creativity. Completing the triangle is Snwwby, a B-Boy whose powerful foundations and fearless presence turn rhythm into spectacle.
This crew’s journey feels expansive. They are blending cultures, sounds, and movement into something that feels fresh, polished, and ready for a big stage.
What’s at stake
While the creative journey is the heart of Project Triangle, the prize waiting at the finish line is just as powerful. The winning crew will earn national recognition across Doritos and MDLBEAST Radio platforms, professional music distribution through MDLBEAST Records and major streaming services, and feature coverage across leading media outlets.
They will also receive ongoing career amplification, mentorship from MDLBEAST industry experts, and full professional production support. That means studio recording at Beast House, expert mixing and mastering, and a fully produced music video directed by a professional film crew. Travel and accommodation for mentorship sessions and the live finale in Riyadh are also covered, along with continuous media exposure through behind-the-scenes content, interviews, and social spotlights.
The journey is just getting started
Project Triangle is not just about who wins. It is about watching Saudi hip-hop creatives come together, challenge themselves, and grow in real time. Three crews. Three stories. One cultural moment in the making.
This is the sound, movement, and energy of a new generation and Doritos is right there, fueling every step of the journey.Follow along your favorite crew’s journey on @doritosarabia and mdlbeastradio.
To learn more about the crews, check out projecttriangleksa.com.
