Calling all foodies and trend seekers, Pinch, the beloved Jeddah bakery, just launched an outdoor ice-cream popup that’s shaking up the city’s dessert scene. Located in Al-Salamah, this vibrant kiosk invites you to grab a cone, unleash your creativity, and craft your own flavor mashups under the Red Sea sun.
A Feast of Flavours (and Colours!)

Pinch is best known for its artful cakes and pastries, but its ice-cream line-up is equally show-stopping. Don’t miss:
- Hibiscus “Karkadeh” – A floral-tart swirl that tingles your taste buds. Not too sweet and just right.
- Jizan Mango – Ultra-ripe, sun-kissed sweetness from Saudi’s southern gem.
- Coffee – Rich, aromatic, and perfect for a morning sweet treat.
- Matcha – Earthy, vibrant green tea with a gentle, creamy finish.
- Dark Chocolate – Intense, velvety, and utterly indulgent.
Check out Pinch’s Instagram post showcasing the new pop-up flavors that has everything outlined to make it easier for you to choose: View the Instagram Post
More Than Just Scooping

What sets this popup apart is the DIY kiosk experience. Pinch provides:
1. Self-Serve Stations with multiple dispensers.
2. Flavor Toppings Bar featuring crunchy pearls, fruity jellies, and artisanal syrups.
3. Friendly Guides to help mix, match, and perfect your dream scoop.
Whether you go full-on colour experiment, like Hibiscus and Jizan Mango or keep it simple with chocolate + cookie crumble, every visit feels like a mini dessert lab, and an explosion of flavors.
Meet the Scoop-tress: Reem Bawazeer
At the heart of Pinch is founder Reem Bawazeer, an award-winning pastry chef who took home top honors on The Cake Place. Her work all about cakes, creativity and creating desserts that are just wholesome, sweet and scrumptious in every way possible. She has a love for creating new recipes and making her loved ones smile with her recipes and that’s exactly what he goal is with these too. Her passion for playful flavors and interactive treats shines through in this popup, and your ice-cream adventure is her latest canvas.
When & Where to Chill
- The renowned bakery is located on: King Abdul Aziz Rd, Ash Shati Dist.
- Opening Hours: Daily, 2 PM – 10 PM (check Pinch’s Instagram for any other updates)
Why You Can’t Miss It

This spot isn’t just about great taste, it’s a full-on experience. With its bright, eye-catching kiosk and rainbow-hued scoops, it’s practically designed for your Instagram feed. Whether you’re into creating aesthetic reels or just snapping a quick story, the setup is as photogenic as it is inviting. But beyond the visuals, there’s a welcoming, laid-back vibe that instantly makes you feel at home. It’s the kind of place where you can meet up with friends for a fun weekend treat or swing by on your own when you’re in the mood for a little indulgence.
What really keeps people coming back, though, are the rotating, limited-edition flavors. You never know what you’ll find next, one visit might surprise you with a bold twist on a classic, while another might introduce a totally unique flavor you’ve never tried before. It’s this mix of comfort, creativity, and a little bit of the unexpected that makes this spot one of those hidden gems you’ll want to return to again and again.
Ready to scoop your own way? Head to Pinch’s outdoor popup and let your flavour fantasies run wild!
Craving more?
If you’re looking for some savory snacks or meals and are budget, you’re in luck, because Jeddah is home to multiple delicious food options that will cost you no more than 20 SR. Whether is Shawarma, Manaqeesh or sandwiches, they’re all worth a s try and you can read all about it here.