Riyadh witnessed a powerful celebration of creativity as the Nujoom Styli Riyadh event came to life at Beast House, JAX District. Hosted by Styli, Landmark Group’s digital-first fashion and lifestyle platform, in collaboration with Billboard Arabia, the event marked the close of Nujoom Styli’s Season 1, bringing together music, fashion, and culture under one dynamic spotlight.
Far more than an end-of-season party, the Nujoom Styli Riyadh event celebrated a movement. It honored Saudi artists, influencers, and creatives who have shaped the platform’s journey, showcasing how personal style and sound blend into one expressive cultural language.
Nujoom Styli Riyadh draws Saudi creatives and influencers
The Nujoom Styli Riyadh event transformed Beast House into a creative playground filled with energy and star power. Guests included prominent influencers and content creators such as Noha Nabil, Jori Kattan, Dalal Aldoub, Nesma Elgohary, Eleen Su, and Juu Yasmina, alongside members of the media and fashion community.
The evening’s highlight came with live performances by Mishaal Tamer and Jori Kattan, both artists who have collaborated with Styli on limited-edition capsule collections. Their sets symbolized the event’s essence, authentic, personal, and deeply rooted in Saudi culture.
Nujoom Styli Riyadh creates immersive style and beauty experiences
Guests of the Nujoom Styli Riyadh event immersed themselves in a series of hands-on activations celebrating individuality and self-expression. From personalized beauty stations and live styling sessions to exclusive previews of the Mishaal x Styli and Jori x Styli capsules, every corner reflected Saudi creativity at its best.
The venue was filled with Instagram-worthy moments—from immersive installations and record-personalizing corners to glam touch-up stations. A vinyl customization booth featuring live calligraphy allowed guests to leave with a personalized memento of the night.
Every detail echoed the campaign’s purpose: to merge art, music, and fashion into one visual narrative celebrating the next wave of Saudi creative voices.
Nujoom Styli Riyadh Reflects Vision 2030 and Creative Growth
Reflecting on the milestone, Abhinav Nair, CGO of Styli, commented:
“The Nujoom Styli Riyadh event represents our commitment to supporting Saudi creativity. It brings together music, fashion, and emerging voices who are defining the Kingdom’s cultural future. This is only the beginning.”
Adding to that, Rami Zeidan, Managing Director of Billboard Arabia, said:
“Our collaboration with Styli through Nujoom Styli allows us to champion authentic Arab talent. Events like this help redefine how Saudi artists are celebrated across fashion and music.”
Nujoom Styli Riyadh Sets the Stage for Season 2
The success of the Nujoom Styli Riyadh event sets the stage for an exciting Season 2, with more emerging talents and creative collaborations on the horizon. The initiative continues to align with Vision 2030, highlighting Saudi Arabia’s dedication to unlocking the potential of its youth and creative industries.
With Riyadh as its backdrop, Nujoom Styli has proven that Saudi creativity is not just rising, it’s thriving on the global stage.
Things to do this weekend
The weekend is almost here and plans are almost finalized. Need help planning? The Saudi Cup is galloping into the Kingdom this weekend. PIF Ladies International is teeing-off as well
