New Balance, a leading brand in running shoes and well known around the world, has opened its second Jeddah store at U Walk. This store is the fifth one to open in Saudi Arabia
New Balance is making headway in the MENA region by focusing on a local engagement strategy known as glocalization, which has proved to make customers feel closer to their beloved brand. Saudi Arabia, a significant market for the brand, offers great potential for New Balance to enhance its presence and connect more with its audience.
Recognizing Jeddah’s growing sports and fitness culture, New Balance is proud to open its fifth store in Saudi Arabia within the bustling city. Located in U Walk Jeddah, a recent and top retail destination, the store will offer residents and visitors access to premium athletic gear and apparel.
New Balance’s innovative Metro Flex concept will be a highlight of the store, presenting the entire brand collection in an engaging, immersive environment. This concept allows the store to adapt and change easily with the seasons, events, and occasions, creating a dynamic shopping atmosphere.
The Metro Flex concept store at U Walk Jeddah will give customers a one of a kind shopping experience. It provides visitors with a well prepared consumer journey of storytelling and product excellence. Visitors will be able to look at a wide range of products, including high-performance running shoes, walking shoes, training footwear, and trendy lifestyle sneakers. Additionally, the store features a diverse selection of performance and athleisure apparel.
Stuart Henwood, Regional General Manager of New Balance in the Middle East, Africa & India, said: “We are thrilled to expand our presence in the Kingdom of Saudi Arabia with the opening of our store in U Walk Jeddah. The latest store opening in the citymarks yet another significant milestone that solidifies our aspiration for New Balance’s retail expansion. New Balance remains dedicated to driving innovation in performance technology, delivering premium comfort to athletes worldwide. The brand looks to continue its growth whilst bringing together communities and fans alike through a shared passion for running, comfort, and fashion.”
New Balance has opened four new stores this year and plans to open more in the UAE, Saudi Arabia, and Morocco by the end of 2024, aiming to make their products more accessible across the region.
For more information, visit newbalance.com.sa
